How to Improve Your Time Management Skills

If one of your New Year’s resolutions is to improve your time management skills, then Wharton management professor Michael Parke can help. He’s the co-author of a study that looks at two specific types of daily planning for employees. It turns out there’s no perfect solution — the best type […]

Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to […]

6 DTC trends to watch in 2022

While the widespread rollout of vaccines in the U.S. offered some relief to consumers and retailers, the industry was faced with a new set of challenges in 2021. From supply chain constraints to labor shortages, retailers — including DTC brands — navigated another turbulent year. However, digitally native brands continued […]

Marketers shouldn’t oversimplify the arguments

Investor Terry Smith criticised Unilever’s ‘obsession’ with the purpose of brands such as Hellman’s We ended 2021 with the furore that surrounded Peter Field’s talk for the IPA on brand purpose. And we started 2022 in much the same vein. Last week Terry Smith, the uber-influential investment analyst who runs […]

Supreme Court blocks Biden Covid vaccine mandate for businesses, allows health-care worker rule

The Supreme Court on Thursday blocked the Biden administration from enforcing its sweeping vaccine-or-test requirements for large private companies, but allowed a vaccine mandate to stand for medical facilities that take Medicare or Medicaid payments. The rulings came three days after the Occupational Safety and Health Administration’s emergency measure for businesses […]

The 4 Leading Digital CX Trends in 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. CX technologies and trends are rapidly advancing, and although that is part of their strength, the quick evolution can also complicate the task of navigating CX trends and determining which ones are […]