‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies

Barbara P. Sherrill

The glory days of quick and easy digital customer acquisition appear to be numbered.  The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, […]

Business News for Jan. 13, 2022

Barbara P. Sherrill

Navient, once one of the country’s largest student loan servicing companies, reached a $1.85 billion deal with 39 states to settle claims that it had made predatory loans that saddled borrowers with crushing debts they were highly unlikely to repay. The deal, announced Thursday, requires Navient to cancel $1.7 billion […]