The glory days of quick and easy digital customer acquisition appear to be numbered. The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, […]
Barbara P. Sherrill
An advertising company put a park up for sale in Egleston Square. Residents are fighting back.
Local “The peace garden is like the heart of Egleston Square.” The Egleston Square Peace Garden is up for sale. Pat Greenhouse / The Boston Globe Dozens of Egleston Square residents, community leaders, business owners, and elected officials gathered outside Robert Lawson Park in Roxbury last month amid rain and […]
How Google ‘RIGGED’ the online advertising market
Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit. The damning claims in a Texas lawsuit accuse the search giant of running a digital advertising monopoly that increased the cost to […]
Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges
Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between […]
Romney Calls RNC Plan to Pull Out of Presidential Debates ‘Nuts’
The RNC is preparing to ban future GOP presidential candidates from participating in debates sponsored by the Commission on Presidential Debates. Sen. Mitt Romney blasted the plan, telling Insider that it’s “nuts.” “The American people want to see candidates for president debating issues of consequence to them,” he said. Loading […]
Timothy Snyder Fears Democracy May Not Survive Another Trump Campaign
Timothy Snyder is a history professor at Yale University and an expert on the rise of authoritarianism. Snyder is the author of “The Road to Unfreedom: Russia, Europe, America,” among other books. He spoke to Insider about what he sees as grave threats to democracy in the United States. Loading […]
Martin Shkreli banned from pharmaceutical business for life
Disgraced drug company executive Martin Shkreli, derided as the “Pharma Bro,” was banned from ever doing business again in the pharmaceutical business, a judge ordered on Friday. Shkreli was also ordered to pay $64.6 million in profits he scored from hiking the price of the drug Daraprim, U.S. District Court […]
Business News for Jan. 13, 2022
Navient, once one of the country’s largest student loan servicing companies, reached a $1.85 billion deal with 39 states to settle claims that it had made predatory loans that saddled borrowers with crushing debts they were highly unlikely to repay. The deal, announced Thursday, requires Navient to cancel $1.7 billion […]
Google Advertising Salaries for Sales, Engineering, and Business Roles
Google attracts top tech talent and has more than 1,200 advertising jobs open. The roles span across account management, marketing, and engineering. Insider pulled salary data from 2020 and 2021 H1-B visas to see how much these jobs pay. Google is the largest digital advertising player and consistently ranked as […]