“Let’s face it, nobody likes ads,” Reggie Raghav Jerath, the CEO and founder of Gather Network, doesn’t try to be diplomatic. Afterall, this common irritation with ads online is also the crux of his business model. Gather is a platform that allows publishers to monetise without ads. How you may […]
Advertising
Advertising might just be amusing itself to Liquid Death
The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and to prove the premium […]
Why Netflix Won’t See Real Value From Advertising Until 2025
Wells Fargo analysts predict ads will makes billions for Netflix — after a two-year period of subscriber cannibalization. Ads are coming to Netflix and with them, so will more subscribers and bigger profits. It’s just going to take a while, according to the media analysts at Wells Fargo. The Wells […]
Check My Ads aims to defund Fox after going after right-wing websites : NPR
Claire Atkin (left) and Nandini Jammi founded the nonprofit group Check My Ads, which aims to defund disinformation online. Now, they have launched a campaign aimed at Fox News’ online empire. Jon McMorran hide caption toggle caption Jon McMorran Claire Atkin (left) and Nandini Jammi founded the nonprofit group Check […]
Amazon Is Going After Google and Facebook With a Local Ad Business
Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business. Amazon is going after local advertising in […]
How Advertising’s Massive Shift Affects Facebook, Snapchat, and Twitter
The digital advertising landscape changed dramatically in the last year. In this video clip from “The Virtual Opportunities Show” on Motley Fool Live, recorded on May 24, Fool.com contributors Demitri Kalogeropoulos and Travis Hoium discuss some of the interesting ad trends in today’s digital market and how they’re affecting some […]
Daniel Defense would do well to rethink its sickening marketing and advertising approach
The following is from this week’s Savannah Town Square opinion newsletter. Get the newsletter in your inbox by signing up at profile.savannahnow.com/newsletters/manage/. A not-so-secret fact about product marketing is the pitch often says more about the company than the good or service it provides. Judging by Daniel Defense’s marketing strategy, […]
Potential Adtech Acquisitions That Could Grow Its Ad Business
Microsoft is trying to become the next big advertising company. The tech giant has lots of holes to fill in streaming TV, gaming, and business-to-business advertising. Insider identified five companies that Microsoft could buy to build its ad business. In 2021, Microsoft stepped up its investment in its advertising business […]
These Stocks Have the Advantage in the Advertising Revolution
In this clip from “The Virtual Opportunities Show” on Motley Fool Live, recorded on May 24, Fool.com contributors Jose Najarro and Travis Hoium have an interesting discussion about what the digital advertising ecosystem of the future may look like and what companies will be in the best position to thrive. […]
New York Marijuana Regulators Approve Rules On Packaging, Advertising And Testing As State Readies For Adult-Use Sales
New York marijuana regulators on Wednesday took another step toward setting up the state for the launch of its adult-use retail market, approving a series of proposed rules for packaging, labeling, advertising and testing requirements. They also approved 16 additional adult-use cannabis cultivator applications to help ensure the market has […]
After His Ouster From MoviePass, Co-Founder Stacy Spikes Is Back–With Big Ideas About How to Fix Advertising
After Moviepass fired co-founder Stacy Spikes in 2018, the entrepreneur got to work planning a Steve Jobs-style sequel. Sticking to his usual script, he’s been devising a new twist for an old industry, this time tackling the flicks before the feature film: “We’ve heard from the advertising world that the large […]
The GOP, Democrats and the Advertising of Guns
Remember the fallout that former president Barack Obama faced when he referred to Pennsylvanians as people who cling to their guns and religion? “They get bitter, they cling to guns or religion or antipathy to people who aren’t like them or anti-immigrant sentiment or anti-trade sentiment as a way to […]