My PhD thesis was about advertising. Specifically, supplementing the question ‘What does advertising do to consumers?’ with the additional perspective of ‘What do consumers do with advertising?’. My brilliant PhD…
Category: Marketing
PepsiCo, Marriott, Ford, Bose making NFL decisions
Our reward for a week in sunny L.A. at the Super Bowl is a weekend in Cleveland for NBA All-Star festivities. Find me if you are there. I’ll be…