As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and […]
Marketing
Spider-Man’s Madame Web Movie Kicks Off Marketing on Social Media
After Venom and Morbius, Sony’s Marvel Universe is expected to expand with more projects in the coming years, one of them centered around Madame Web. Directed by S.J. Clarkson, the upcoming film will feature the Marvel debut for Dakota Johnson (Fifty Shades of Grey) as the titular character, and she will […]
The Bridgeport Location isn’t an Issue, It’s NCAA Marketing/Support Bias
It’s been a weird ten-day stretch for State Women’s Basketball team and fans. We would like to look ahead and talk how ridiculous a #1 seed can be a road underdog, but the Pack needed to take care of business first. Well, now we’re here. And if you want to […]
Our product is our number one marketing tool
Source: Shutterstock While its big brand competitors invest millions of pounds a year into advertising, ethical chocolate brand Tony’s Chocolonely has reached revenues of over €100m (£83m) without spending a penny on above the line media. In fact, the product itself is the brand’s “number one marketing tool”, head of […]
Starfield’s Marketing Is Making Space Skyrim Sound Boring
I’m really excited for Starfield, along with the rest of the world. I’m a big Bethesda nut and played hundreds of hours of Skyrim when I was supposed to be studying for exams in school. Don’t do that kids. I mean, it worked out for me but it won’t for […]
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a […]
8 Free Courses For Writers & Content Marketers
Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with. Before […]
Wishpond Partners With LaLeo, the Largest Medical eCommerce Platform in Mexico and Latin America, to Sell Wishpond’s Marketing Platform
Wishpond and LaLeo will partner to resell Wishpond’s platform and other Wishpond software and services in Latin America LaLeo has more than 300,000 customers in Latin America, which will help to raise Wishpond’s profile and business in this region VANCOUVER, BC, March 17, 2022 /PRNewswire/ – Wishpond Technologies Ltd. (TSXV: […]
Editorial, 3/17: Moving Husker Athletic Department marketing a wise move | Editorial
Journal Star editorial board Picture this, football fans: Two minutes left in the fourth quarter. The Huskers are down by a score (it is the Huskers, after all). Nebraska has the ball on its own 37-yard line, and it’s fourth down and four. The Huskers break the huddle and the […]
Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more
Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage […]
Strava Hires Taco Bell Executive to Lead Marketing Efforts
Strava Inc. said it had named Zipporah Allen the company’s chief marketing officer as the fitness startup seeks to grow its customer base. Ms. Allen is Strava’s second chief marketing officer, filling a position that had been vacant since the company’s first CMO, Erik Joule, left in 2015. Marketing had […]
Filling Digital Marketing’s Skills Gap
Two people working together on laptop at office with technological pattern getty Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being the most popular area for investment. These […]