Our product is our number one marketing tool

Barbara P. Sherrill

Source: Shutterstock While its big brand competitors invest millions of pounds a year into advertising, ethical chocolate brand Tony’s Chocolonely has reached revenues of over €100m (£83m) without spending a penny on above the line media. In fact, the product itself is the brand’s “number one marketing tool”, head of […]

8 Free Courses For Writers & Content Marketers

Barbara P. Sherrill

Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with. Before […]

Wishpond Partners With LaLeo, the Largest Medical eCommerce Platform in Mexico and Latin America, to Sell Wishpond’s Marketing Platform

Barbara P. Sherrill

Wishpond and LaLeo will partner to resell Wishpond’s platform and other Wishpond software and services in Latin America LaLeo has more than 300,000 customers in Latin America, which will help to raise Wishpond’s profile and business in this region VANCOUVER, BC, March 17, 2022 /PRNewswire/ – Wishpond Technologies Ltd. (TSXV: […]

Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

Barbara P. Sherrill

Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage […]

Filling Digital Marketing’s Skills Gap

Barbara P. Sherrill

Two people working together on laptop at office with technological pattern getty Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being the most popular area for investment. These […]