There was a time, not too long ago, when movie trailers would helpfully unpack a film’s entire plot, occasionally spoiling every twist. Film advertisements vary wildly in effectiveness, everyone’s missed a good movie because of a bad trailer or been tricked into something terrible with solid marketing. But every once […]
Marketing
How to Bring Authenticity to Your Startup’s Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand […]
Ray Massie resigns as MetraPark’s marketing manager | Local News
Ray Massie, MetraPark’s marketing and sales director since 2014, has resigned and will leave the job March 16. His departure comes amid Yellowstone County’s recent efforts to explore privatizing management at MetraPark, a process that has been fraught with frustration, infighting and increasing bitterness. For that reason, rather than feeling […]
Put energy into grain marketing strategy not outlook, analyst says
Many commodity markets are experiencing unprecedented volatility and the corn, wheat, and soybean markets are no exception. Historic volatility continues to engulf prices and farmers are challenged to navigate through myriads of information while attempting to make good marketing decisions. You are a producer, and your goal is to produce […]
When University Marketing Suppresses Academic Freedom
Brand management and the truth are not natural allies. It is a point of pride at the University of Michigan at Ann Arbor that the Davis, Markert, and Nickerson Academic and Intellectual Freedom Lecture, now in its 31st year, is the oldest such lecture series in the country. The speaker […]
WTF is marketing mix modeling?
More and more, success is tied to hard metrics like financial results. CMOs are having to show how various advertising and marketing tactics led someone to purchase their company’s product, as well as whether they drove softer metrics like raising people’s awareness of a brand. That proof has to convince […]
Bill Haisten: ‘This tire is flat,’ Rick Dickson says of TU’s marketing/attendance crisis | Basketball
For University of Tulsa athletic director Rick Dickson, there are challenges (like fundraising) and there are problems (like the last-place performance of the Golden Hurricane basketball program, plus the worst home-game attendance for TU basketball since before Nolan Richardson was hired in 1980). When you do overhear Hurricane basketball talk […]
7 Content Marketing Tips For Financial Services Brands
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of […]
Advertising Acts as Another Vehicle of Protest to Ukraine War
But Madison Avenue was also skittish in some ways. Companies faced conflicting advice to pause marketing campaigns out of respect for Ukraine, but also to speak out in support of the country. Executives were pressured to pause their advertising campaigns and instead gift their marketing budgets to humanitarian aid organizations […]
What Actually Works For Hair Loss, and What’s Just Marketing
Photo taken in Loei, Thailand Knowing how to treat hair loss is tricky when so many different products on the market claim to promote regrowth. Two doctors explain which ingredients and treatments are most effective. Familiarizing yourself with the treatment options is the best way to differentiate between what actually […]
10 Creative Digital Marketing Ideas for Local Businesses
How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing marketing campaigns. One social media ad or a blog post from […]
Must Know Top AI Tools Used in Marketing in 2022
Must Know Top AI Tools Used in Marketing in 2022 AI tools in marketing are driving more profit to gain a competitive-edge in 2022 The integration of artificial intelligence (AI) in the marketing department has automated multiple important tasks without any potential error. The retail and e-Commerce industry has started […]