How Cloverfield Revolutionized Movie Marketing

Barbara P. Sherrill

There was a time, not too long ago, when movie trailers would helpfully unpack a film’s entire plot, occasionally spoiling every twist. Film advertisements vary wildly in effectiveness, everyone’s missed a good movie because of a bad trailer or been tricked into something terrible with solid marketing. But every once […]

WTF is marketing mix modeling?

Barbara P. Sherrill

More and more, success is tied to hard metrics like financial results. CMOs are having to show how various advertising and marketing tactics led someone to purchase their company’s product, as well as whether they drove softer metrics like raising people’s awareness of a brand. That proof has to convince […]

Bill Haisten: ‘This tire is flat,’ Rick Dickson says of TU’s marketing/attendance crisis | Basketball

Barbara P. Sherrill

For University of Tulsa athletic director Rick Dickson, there are challenges (like fundraising) and there are problems (like the last-place performance of the Golden Hurricane basketball program, plus the worst home-game attendance for TU basketball since before Nolan Richardson was hired in 1980). When you do overhear Hurricane basketball talk […]

Must Know Top AI Tools Used in Marketing in 2022

Barbara P. Sherrill

Must Know Top AI Tools Used in Marketing in 2022 AI tools in marketing are driving more profit to gain a competitive-edge in 2022 The integration of artificial intelligence (AI) in the marketing department has automated multiple important tasks without any potential error. The retail and e-Commerce industry has started […]