SABRE Awards North America 2022 Finalists



The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year. Tickets to the SABRE Award ceremony are on sale now.

Diamond SABRE Awards

Company of the Year

  • Winner: A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit

The SABRE Award for Superior Achievement in Brand-Building

  • Canadian Tire Christmas Trail 2021 — Canadian Tire Corporation
  • Cascade and Sterling K. Brown Convince America to Do It Every Night — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm
  • Here for What Matters — Dollar General with BCW
  • Krispy Kreme Sweet Support for Covid-19 Vaccinations — Krispy Kreme Doughnuts with FleishmanHillard
  • The Art of Whisky: The Macallan — The Macallan with M Booth

The SABRE Award for Superior Achievement in Reputation Management

  • Beating Covid-19, #TysonTogether — Tyson Foods with OPRG
  • Bospar Messes With Texas — Bospar
  • British Airways Royal Welcome — British Airways with W Communications
  • Creating a Culture of Excellence: The Washington Football Team — The Washington Football Team with MikeWorldWide
  • JuiceLand crisis communications — JuiceLand with Red Fan Communications

The SABRE Award for Superior Achievement in Research and Planning

  • A report that meets the moment: addressing the urgent need to understand and reverse the negative impact on women at work. — Deloitte Global with MikeWorldWide
  • Come Clean to Close the Chore Gap — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat
  • Covid-19 Public Awareness Campaign — State of New Jersey Department of Health with Kivvit
  • How an All-Natural Deodorant Brand “Sweats” the Assets: Stretching Influencer Partnerships beyond Their Paid Spend — Each & Every with Small Girls PR
  • The Four Pillars of the New Retirement — Edward Jones with Age Wave

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit
  • Incredible Egg Challenge — American Egg Board with Ketchum
  • JHU Clinical Trial Recruitment — Johns Hopkins University School of Medicine with The Next Practices Group

Industry Sector

Consumer Goods

Automotive

  • All-New Infiniti QX60 Conquers Life in Style — Infiniti with imre
  • It’s Time to Let Go — Cadillac with Weber Shandwick
  • Multi-State Electric Vehicle Manufacturing News — Ford Motor Company with W+K, Imagination, Civic and H+K Strategies
  • My Chevy Truck ft. Breland — Chevrolet with Weber Shandwick
  • Usainly Fast Offers — CarMax with The Martin Agency

Fashion & Beauty

  • #VitaGlowUp TikTok Challenge — Vita Liberata with Rebel Gail Communications
  • Earth Month — Ethique with 5W Public Relations
  • Hollister Creator Collective — Hollister with 160over90
  • Prioritizing Self-Care in a Pandemic — Merz Aesthetics with Biosector 2
  • The Kendra Scott Mother’s Day Personal Time Off Fund — Kendra Scott with Small Girls PR

Food & Beverage

  • Corona Hard Seltzer Limonada Product Launch — Constellation Brands (Corona Hard Seltzer) with MullenLowe
  • Corona Island — Budweiser with Allison+Partners
  • Go for the Handful — Goldfish with MSL, Saatchi & Saatchi
  • Heineken Fresh Looks — Molson Coors Beverage Company with Citizen Relations
  • The Original Wellness Drink — The Florida Department of Citrus with Edible

Home & Furniture

  • BIC Gets Lit with Snoop Dogg & Martha Stewart — BIC with MikeWorldWide
  • Mattress Firm Un-Junk Your Sleep Truck Tour — Mattress Firm with Golin
  • Monogram x Patrick Kriss Partnership — Monogram Appliances Canada with Craft Public Relations
  • O-Cedar CleanTok Awards — O-Cedar with 3rd Coast PR
  • TIKI Brand Media Relations — TIKI Brand with Cramer-Krasselt

Consumer Products

  • Bright Beginnings — Pampers with MSL
  • Galaxy Z Fold3 and Z Flip3 Launch — Samsung Electronics America with UEG, Edelman, BerlinRosen, Allison+Partners, West Wing Writers
  • Herbal Essences 50th Anniversary #ScentBack Program — Herbal Essences with Marina Maher Communications, Carat
  • Maverick — Ford Motor Company with W+K and WPP Team for Ford (Hill+Knowlton Strategies and VLMYR)
  • Widen The Screen — Procter & Gamble with Hill+Knowlton Strategies

Consumer Services

Entertainment

  • Audacy Brand Launch — Audacy
  • Reinventing Live Sports for the Digital Age — Fan Controlled Football with Finn Partners
  • Tackling Covid-19 Through Vaccine Confidence — NFL Alumni Health with MikeWorldWide
  • The Longest Night of Museum — Wargaming Group Limited
  • Whistler Film Festival 2021 – Bringing Two Worlds Together — Whistler Film Festival with Jive PR + Digital

Financial Services

  • Direct Deposit Delivers — Nacha with Subject Matter & Seven Letter
  • Leading by Example: Ally Bank Steps Up to Eliminate Fees Disproportionately Affecting Financially Vulnerable Americans — Ally Bank with Tier One Partners
  • Life Happens and Kelly Rowland Show Americans “With Life Insurance, I’ve Got You” — Life Happens with KWT Global
  • The General: Turns Out, You Were Right — Brand Refresh Campaign — The General Insurance with Spool Marketing and Communications
  • The Strivers Initiative — Mastercard with Ketchum, McCann, Carat

Food Service (including restaurants)

  • Can’t Fly? Have A Fry — Shake Shack with Confidant
  • Cotton Candy Lobster — Get Maine Lobster with Allison+Partners
  • Eat Happy at Home Campaign — Mendocino Farms with Jackson Spalding
  • Fancy Like — Applebee’s with Current Global
  • Super Wendy’s World — Wendy’s with Ketchum, VMLY&R and Spark Foundry

Retailers

  • Addressing the Gender Gap in Sports — Dick’s Sporting Goods with 160over90 and VMLY&R
  • Black-owned Beauty — Sephora with DeVries Global
  • SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot — The Home Depot with MSL, Hartmann Studios
  • The Haulerverse — no frills with Veritas
  • The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street — Signet Jewelers with The Sway Effect

Travel & Tourism

  • Deskover Puerto Rico — Discover Puerto Rico with Ketchum
  • Life Opens Up — Sonoma County Tourism with Fahlgren Mortine
  • The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic — Hilton with Coyne PR
  • Under a Rock — Hotels.com with ICF Next
  • Wandermust by Four Seasons — Four Seasons Hotels & Resorts with KWT Global

Business-to-Business

Energy And Natural Resources

  • A Pipeline to Progress: Making the Moral Case for Natural Gas — Chesapeake Utilities with Davies Public Affairs
  • Overcoming A Counter-Productive Natural Gas Ban — Southwest Gas with Davies Public Affairs

Chemicals & Industrials

  • Winner: Telling the Good-News Story about a Climate Friendly Agriculture Giant — Syngenta Group with Method Communications

Professional Service Firms

  • Deloitte Forecasts Merry and Bright Holiday Season, but Not for All — Deloitte with Brodeur Partners
  • Deloitte Global’s 10th Anniversary Campaign: Millennial and Gen Z Survey — Deloitte Global with MikeWorldWide
  • Emphasis on Empathy – EY 2021 Empathy in Business Survey — Ernst & Young US with M Booth
  • Reaching our target audience by contributing compelling content to Forbes — FM Global with Brodeur Partners
  • Resilience in Action Campaign — EY

Real Estate & Construction

  • Annual Roof Deployment Project Exceeds Goal of Helping its 300th Veteran — Owens Corning with Coyne PR
  • Awning: Becoming An Owner — Awning with Rally Point PR
  • How to Build a Personal Brand – The Digital Course — Sell it Like Serhant Digital Education Courses with Agean Public Relations
  • Summit One Vanderbilt Launch — SL Green Realty with BerlinRosen
  • The 175 Park Renovation — RXR Realty and TF Cornerstone with Global Strategy Group

Transportation & Logistics

  • AI platform can save nearly two billion tons of carbon emissions per year — Airspace Intelligence with The Bulleit Group
  • Experience Is the New Loyalty — DHL Supply Chain with Fahlgren Mortine
  • The Little Drone That Could — Drone Express with Fahlgren Mortine

Technology

Consumer Electronics

  • Coyne Lights the Way for Philips Hue in 2021 — Philips Hue with Coyne PR
  • Ford F-150 Lightning Reveal — Ford Motor Company with Imagination & Wieden+Kennedy
  • Generation17 — Samsung with Edelman
  • Mark Levinson. Hear It Here. Only Here. — Harman with Matter
  • TCL Dominates CES Even as Covid Challenges Came Flying in Faster Than 5G — TCL Communication with Citizen Relations

Technology: Hardware

  • Building a leading horticulture lighting brand backed by science — Fluence Bioengineering with Red Fan Communications
  • Executive Summit 2021: Building Meaningful, High-Impact Connections — MediaTek with Racepoint Global
  • Facebook Retargeting for Lead Generation — Panasonic Solar US with Porter Novelli
  • Making a Splash During Prime Day Lets BioBidet Flush Out the Competition — BioBidet with Bospar
  • Walmart Transforms the Retail Associate Experience with Rugged Samsung Smartphones — Samsung Electronics America and Walmart with Allison+Partners

Technology: Software & Services

  • Affectiva Acquired: A PR Journey to M&A — Affectiva with Walker Sands
  • Arketi Group’s Integrated Communications Campaign Expands Awareness & Engagement for DefenseStorm — DefenseStorm with Arketi Group
  • Human and Machine: NFTs and The Ever-Evolving World of Art — Tezos with Huge, Blokhaus
  • MacKeeper Reputation Transformation — Clario with Lightspeed PR/Marketing
  • Think Quik: A Social Influencer Success Story by GoPro — GoPro with Hotwire

Telecommunications

  • Bridging the Digital Divide — America’s Broadband Future and Broadband Equity for All coalitions with ROKK Solutions
  • Hotwire Intermedia: Building a Unique Voice in a Crowded WFH Market — Intermedia with Hotwire
  • Verizon Up To Speed — Verizon with IPG

E-Commerce

  • Carparts.com — Carparts.com with 5W Public Relations
  • Etsy Supply Chain — Etsy with Haymaker Group
  • How Overstock Owned Ecommerce in 2021 and Beyond — Overstock with Method Communications
  • JOE-M-G! Expedia Invites Anxious Travelers to Hold a Replica of Joe Jonas’s Hand — Expedia with Zeno Group
  • Turning Stamford Bridge into Stamford Beach — trivago with Peppercomm and Flagship (Unity)

Healthcare

Animal Care

  • A Campaign To Stop Animal Cruelty On YouTube — Lady Freethinker with Group Gordon
  • Cesar Bestie Bowls — Mars Petcare with Weber Shandwick
  • Showing up for homeless pets — Mars Petcare with Edelman

Consumer Health

  • Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health — Bayer with twelvenote
  • Game Over for Headaches — Excedrin by GSK Consumer Health with Weber Shandwick
  • LUNGevity No One Missed Biomarker Testing Awareness Campaign — LUNGevity Foundation with JPA Health
  • The Outsideologist Project: Inspiring a Lifelong Love of Being Outside — Claritin with Coyne PR
  • Walgreens Taps into Key Voices for Flu Shot Campaign — Walgreens with WPP/The Pharm

CBD and Cannabis Products

  • Advocating for the power and truth of medical cannabis in Texas — Texas Original Compassionate Cultivation with Red Fan Communications
  • Launching a Sustainable Future for Cannabis Packaging — Calyx Containers with Brodeur Partners
  • Local Cannabis Beverage Outlet — Truss Beverage with Agnostic

Healthcare Providers

  • Courageous Conversations on Recovery — Recovery Centers of America with RoseComm
  • Get Ahead of Stroke — Society of NeuroInterventional Surgery with BCW, Direct Impact
  • More than amenities — Brookdale Senior Living with Revive
  • SickKids Vs Monument to the Brave — SickKids Hospital Foundation with Citizen Relations
  • Unsilence the Conversation — Sunnybrook – PAIL Foundation with No Fixed Address

Medical Technology

  • Bringing a Conversation About Diabetes to One of the World’s Biggest Stages — Dexcom with Allison+Partners
  • Pace of Mind — Medtronic with Padilla
  • Quest Diagnostics Reveals Health Trends to Elevate its Brand — Quest Diagnostics with Syneos Health
  • Rising to the Occasion: BD Brings its BD Veritor™ Plus System and At-Home Covid-19 Test to Market When the World Needed It Most — BD with The Sway Effect
  • Using AI and Real-World Data to Hyper-Target Heart Patients — Abbott with Real Chemistry and Swoop, part of Real Chemistry

Pharmaceutical: Rx

  • AIDSVu: Driving the Conversation on HIV in America — Gilead Sciences with Signal Group
  • ‘Ask2Bsure’ Meningitis B Communications Campaign — Glaxosmithkline with Porter Novelli
  • Claiming New Spaces for People Living with Disabilities — Genentech with Syneos Health Public Relations
  • CRMSynced: Gaming the Systems — Boehringer Ingelheim and Eli Lilly and Company with dna Communications, Psyop, Resolute Digital
  • MBC Unfiltered — Sanofi

Non-Corporate

Associations

  • Protecting Long Term Care Facilities and Boosting Vaccination Efforts — American Health Care Association and National Center for Assisted Living with Plus Communications
  • Careers of the Future — Next Generation Manufacturing Canada with Proof Strategies cairns oneil, Makers and Art & Science
  • Champion The Truth, National Newspaper Week 2021 — News Media Canada with Craft Public Relations
  • Defending Patient Access to Quality Surgical Care — The American College of Surgeons / Surgical Care Coalition with Brunswick Group
  • Health Delivered — Healthcare Distribution Alliance with Reservoir Communications Group

Educational & Cultural Institutions

  • 9/11 Never Forget Campaign — 9/11 Memorial & Museum with Subject Matter
  • A Brand Story Like No Other — Augusta University with Kivvit
  • Building Columbia Business School’s Profile — Columbia Business School with SKDK
  • My Pandemic Story — Royal Ontario Museum with No Fixed Address
  • Skydeck Chicago: A Street to Sky Transformation — Skydeck Chicago with Zapwater Communications

Government Agencies

  • The Bums and the Bees — Centers for Disease Control and Prevention with Ogilvy
  • ‘Re the We’ Relationships Initiative — Military OneSource/Department of Defense with Crosby Marketing Communications
  • Under the Paper Gown — Centers for Disease Control and Prevention with Ogilvy
  • Vaccinate WA Young Adult Campaign — Washington State Department of Health with C+C
  • Wildfire Ready Neighbors — Washington State Department of Natural Resources with C+C

Not-For-Profit Organizations

  • Helping Americans Welcome Afghan Refugees — Welcome.US with Precision
  • Lifting Up What Works: An Oral History of the First 22 Years of PolicyLink — PolicyLink with Thaler Pekar & Partners
  • Nothing about us, without us: creating long-term institutional shifts to increase employment and authentic representation of disabled people in Hollywood — 1IN4 Coalition with Bryson Gillette
  • The First All-Civilian Trip Into Orbit — Inspiration 4 with BCW
  • Unspoken Curriculum — The Boris Lawrence Henson Foundation with Edelman

International

Global Campaign

  • Compelling employees to get a Covid-19 vaccine — Mars
  • Famous Orders – “The BTS Meal” — McDonald’s with The Narrative Group, Wieden+Kennedy
  • Mastercard Economic Insights 2021 — Mastercard
  • Patients in Focus — Pfizer with APCO Worldwide
  • When Cancer Grows OldTM – A Platform for Policy Change — Sanofi with GCI Health

Multimarket Campaign

  • Billabong x Wrangler® Collection — Wrangler® with French/West/Vaughan and AMP3 PR
  • KFC x Sweet Hot Capital City® Mambo Sauce Test — Kentucky Fried Chicken with Edelman
  • Reese’s Thanksgiving Pie Launch Makes Consumers Extra Grateful — Reese’s Brand with FleishmanHillard
  • Sailing from historic industry shutdown to the global restart of cruising — Carnival Corporation with LDWW
  • This is Our Shot: Walgreens Effort to Build Trust and Overcome Covid-19 Vaccine Hesitancy — Walgreens with WPP/The Pharm

Canadian Campaign

  • AriZona Hard Bikes — AriZona Hard with Citizen Relations
  • Drive-Thru, Say I Do — McDonald’s Canada with Weber Shandwick
  • Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address
  • Microsoft Translator Adds Inuktitut — Microsoft Canada with Veritas
  • Vizzibility Project by Vizzy Hard Seltzer — Vizzy Hard Seltzer with Citizen Relations

Practice Area

Marketing Communications

Business-To-Business Marketing

  • Lost and found in L.A. County — What3Words with Clarity Global
  • Made For More — Newell Brands – Ball Home Canning Products with Zeno Group
  • SalesPad announces rebrand as Cavallo — Cavallo with Red Fan Communications
  • The Pharma Brandemic: Identifying the Seismic Shift that Will Change Healthcare Marketing Forever — M Booth Health
  • Zesty.AI: Re-Shaping the Insurance Industry— Zesty.AI with Clarity Global

Consumer Marketing (Existing Product)

  • Bar Smells — Miller Lite with ICF Next
  • Bodequality — Old Navy with The Martin Agency, Alison Brod Marketing + Communications
  • Cottonelle® Refreshingly Clean Slate — Cottonelle with Ketchum
  • Tic Tac Launches into Space — Tic Tac with Golin
  • Oreo Thins, For Adults — Oreo, Mondelez International with Weber Shandwick, 360i, The Community, Media.Monks, Vayner Media, Merkle, CAA Brand Consulting, Meredith Corporation, B&G Foods, Hanesbrands, Ford Motor Company, E & J Gallo

Consumer Marketing (New Product)

  • Fisher-Price Chatter Telephone with Bluetooth — Fisher-Price with Weber Shandwick, Wieden+Kennedy
  • Tide Designs First Laundry Detergent for Space — Tide® with Marina Maher Communications, Ketchum
  • Tropicana Toothpaste — Tropicana with MullenLowe U.S. PR, Cramer-Krasselt, OMD
  • True Name — Mastercard with Ketchum
  • Wendy’s Jalapeno Popper — Wendy’s with Ketchum, VMLY&R and Spark Foundry

Inclusive Marketing

  • Astroglide Slides Into Pride — Astroglide with Team Lewis
  • Band-Aid® Brand Launches Ourtone™ Line of Inclusive Bandages — Band-Aid® Brand with Hunter
  • Can’t Cancel Pride 2021 — Procter & Gamble with Hill+Knowlton Strategies
  • QueeR Codes — Skittles with ICF Next
  • What happens when great minds don’t think alike? — EY

Integrated Marketing

  • Be that Someone — Canadian Red Cross with Proof Strategies, Capital-Image, cairns oneil and Makers
  • It’s Bigger Than Me — Novo Nordisk with FleishmanHillard
  • Kingsford – Preserve the Pit — Kingsford Charcoal with Current Global
  • Made to Move Communities: Inspiring and supporting young innovators — Otis Elevator Company with Weber Shandwick
  • MyMcDonald’s Rewards Loyalty Launch — McDonald’s with WE Communications

Corporate Reputation

Institutional Image

  • 2021 Required “Good Tech & Hard Tech” to Drive Social & Economic Progress — IBM
  • Finding Hope in The Data: Repositioning The World’s Leading Cancer Organization Serving Cancer Professionals — American Society of Clinical Oncology with M Booth Health
  • Fundamentally transforming PepsiCo’s business through pep+ (PepsiCo Positive) — PepsiCo with Ketchum
  • How the 4A’s Re-Established its Leadership Position And Retained/Grew its Membership — American Association of Advertising Agencies [4A’s] with The Sway Effect
  • Positioning The Cleaning Industry As Essential To Safely Reopening America’s Economy — Cleaning Coalition of America with Marathon Strategies

Employee Communications

  • Harnessing Colleague Pride — Pfizer with M Booth, INVNT Group
  • Lilly Links the Shared Cultures of Science and Sport — Eli Lilly and Company with Ketchum
  • ‘On Aon’ Podcast Series — Aon with Vested
  • Pass the Stork — Merck for Mothers with Marina Maher Communications
  • Transforming Prudential: How 20,000 employees changed a company’s course — Prudential Financial

Employer Branding

  • Be Limitless with Hotwire Into Tech — Hotwire
  • Chipotle Mexican Grill x Discord Career Fair — Chipotle Mexican Grill with Day One Agency
  • When you work for us, you work for them — ServiceNow

Executive Leadership

  • Building a Leadership Voice in AI — Appen with Hotwire
  • Curtis Sparrer: The Outlier’s Champion — Bospar
  • Executive Leadership: Engineering Thought Leadership Pilot Program — ServiceNow
  • Leveraging a Change in Leadership to Achieve a Better Future, Faster — Philip Morris International
  • Promoting Groundbreaking, Life-Saving Technology Amid Covid-19 — Cogitativo with Marathon Strategies

Capital Markets Communications

  • Capital Markets Day — Ford Motor Company with Civic
  • Honest-ly Perfect: The Honest Company Goes Public — The Honest Company with Zeno Group
  • Raising an Indian Innovator’s Profile to a $15 Billion Valuation — Freshworks with Method Communications
  • Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology — Wolfspeed with French/West/Vaughan
  • Series D Fundraising Campaign — Miso Robotics with Golin

Engaging Society

Cause-Related Marketing

  • Juntos Crecemos (Together We Grow) Launch — PepsiCo with Boden Agency
  • Boards of Change — City of Chicago and When We All Vote with Current Global & FCB
  • Cartoon Network’s Play Positive Campaign — Cartoon Network with Topol Consulting
  • Dole Malnutrition Labels — Dole Sunshine Company
  • Small Stories. Great Impact. The IKEA Approach to Earth Day 2021 — IKEA with APCO Worldwide

Community Relations

  • A Global Day of Action Celebrated in the First State — Delaware Department of Natural Resources and Environmental Control
  • Hard Rock is Hard Work — Carhartt with Zeno Group
  • Lowe’s 100 Hometowns — Lowe’s with UEG
  • “Sounds of Progress” – Jake’s House with Edelman Canada
  • When ‘Good Enough’ is Not Enough: Empowering People Living with Schizophrenia — Alkermes with Finn Partners

Corporate Social Responsibility

  • Beyond the Bottle: Driving Coca-Cola’s Sustainable Solutions — The Coca-Cola Company with Zeno Group
  • Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft — Ally Financial with Tier One Partners
  • Closing the Skills Gap with Equity — IBM
  • P&G’S 2040 Net Zero Ambition — Procter & Gamble with Hill+Knowlton Strategies
  • Save It, See It — Anheuser-Busch and Michelob Ultra with 3PM, Weber Shandwick, GUT, Draftline

Public Education (Non-Covid-19)

  • Ad Council Sound it Out — Ad Council with Cashmere Agency
  • Advancing The Black Economic Alliance — Black Economic Alliance with Global Strategy Group
  • Bigger Picture — Budweiser with Allison+Partners
  • Duracell Power Safely: The Mission Continues — Duracell with Citizen Relations
  • Ugly Truths Holiday Sweaters — Canadian Mental Health Association with Citizen Relations

Public Education (Covid-19)

  • Come On Over – Covid-19 Vaccine Education — Lysol, a Reckitt brand with Access the Agency
  • Covid K(no)w More: The Public Education Campaign To End Devastating Racial Divides And Save Countless Lives — NAACP with Global Strategy Group and Burrell Communications
  • Mask Up America — Ad Council with SKDK, Colle McVoy
  • The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines — Pfizer with Real Chemistry
  • Voices of Long Covid — Resolve to Save Lives, an initiative of Vital Strategies with Three Seas

Advocacy

Crisis Management

  • Communications and legal support for State of Minnesota v. Derek Michael Chauvin — Office of Minnesota Attorney General with Finsbury Glover Hering
  • Resolved & Resilient: Johnson & Johnson Responds to Covid-19 — Johnson & Johnson with Gagen MacDonald
  • Subway Tuna is Real Tuna — Subway with Current Global
  • The #FreemanEra — Notre Dame Athletics
  • Vaccinate WA — Washington State Department of Health with C+C

Issues Management

  • Harm Reduction Saves Lives — New Jersey Harm Reduction Coalition with Kivvit
  • Life. Supported. — New York Disability Advocates with Kivvit
  • Reopening North America’s Premier Convention Center – Addressing Pandemic-Related Issues — Metropolitan Pier and Exposition Authority with Hawthorne Strategy Group
  • The Great Grape-Nuts Shortage of 2021 — Post Consumer Brands with Carmichael Lynch Relate
  • Walgreens Response to Covid-19 Vaccines — Waglreens with WPP/The Pharm

Public Affairs

  • Alerting Global Policymakers to Disease Burdens Beyond Covid-19 — Institute for Health Metrics and Evaluation with M Booth Health
  • Building Momentum to Win Support for Intro. 146 in NYC — Win with SKDK
  • Community Gyms Coalition — Community Gyms Coalition with Firehouse Strategies
  • Taking Pride in Taking Action: The Fight for Transgender Rights — The Body Shop with Finn Partners
  • The Facebook Whistleblower — Frances Haugen with Bryson Gillette

Media Relations

Corporate Media Relations

  • ECMC Group Helps Teens Question The Quo in Education — ECMC Group
  • Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership — alliantgroup with Diffusion
  • From “Floating Petri Dish” to “Safer than Main Street” – Navigating the Pandemic, Regaining Trust and a Healthy Return to Sailing — Royal Caribbean Group with Weber Shandwick
  • GitLab Makes Remote Work Debut on NASDAQ — GitLab with Highwire
  • Leveraging Data as an Economic Barometer for Media Storytelling — Conduent Incorporated with Levee Communications

Product Media Relations (Consumer Media)

  • Big Results for a Small World — Nikon with Hot Paper Lantern
  • Botox – See Yourself — Allergan with Lippe Taylor
  • Cottonelle® ‘GoodDownThere’ Campaign Improves Colon Cancer Awareness and Screening in Black Americans — Cottonelle® with Ketchum
  • IHOP Milkshake Monday — IHOP with DeVries Global
  • The Ultimate Thirst Trap: Stanley’s Adventure Quencher Turns #Hydration Into Quarantine’s Hottest Lifestyle Trend — Stanley with Kaplow Communications

Product Media Relations (Trade Media)

  • Ball Horticultural Company: Digging into the Pandemic Gardening Boom — Ball Horticultural Company with Zapwater Communications
  • Bospar Takes Unistellar To New Heights — Unistellar with Bospar
  • Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020 — Carnival Cruise Line with LDWW
  • Hankook Takes on New Terrain with Off-Road Tire Launch — Hankook Tire with Brodeur Partners
  • Trumpeting the Launch of Cadence, a Plant-Based Restaurant with Southern Soul — Overthrow Hospitality with Hanna Lee Communications

Digital and Social Media

Digital Campaign

  • Cerving Confidence — Black Women’s Health Imperative and Hologic with Edelman
  • Cheetos It Wasn’t Me — Frito-Lay North America: Cheetos with Ketchum, Goodby, Silverstein & Partners, VaynerMedia, OMD
  • Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address
  • MS in Harmony — Bristol Myers Squibb with Ogilvy Health
  • Phexxi “House Rules” Campaign — Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub

Social Media/Social Networking Campaign

  • Chipotle Mexican Grill x Miley Cyrus – ‘Guac Is Extra But So Is Miley Burrito’ — Chipotle Mexican Grill with Day One Agency
  • Midol No Apologies Period — Midol & Bayer with twelvenote
  • Roast Day 2022 — Wendy’s with Ketchum, VMLY&R and Spark Foundry
  • #ShotforSam Vaccine Incentive Program — Samuel Adams with MullenLowe PR, Goodby, Silverstein & Partners, Hearts & Science
  • Tabasco® Brand Enters the #HotSauceWars — Tabasco® Brand with Hunter

Influencer Marketing

  • #StayStrongTogether fueled by ‘got milk?’ — California Milk Processor Board with ROX United
  • Baby Checkups Count™ — Pfizer with Ogilvy
  • CeraVe Loyalists Continue to Build Brand Awareness — CeraVe with Coyne PR
  • Crest Whitening’s Beauty Breakthrough — P&G (Crest) with Zeno Group
  • Head & Shoulders Enlists Bill Nye the Science Guy, the Ultimate Science Influencer, to Drive Brand Superiority — Head & Shoulders with Marina Maher Communications, Carat Global

Branded Journalism

  • Clorox® Scentiva® Yas Clean! — Clorox® Scentiva® with Ketchum
  • I am BIO Podcast — Biotechnology Innovation Organization
  • The 3M State of Science Index: Shattering Stereotypes with “Not the Science Type” — 3M with Ketchum, Generous Films, and Passion Point Collective
  • Tres, Dos, Uno! Puerto Rico Hosts America’s First New Year’s Countdown In Spanish — Discover Puerto Rico with Ketchum
  • Walgreens Newsroom Re-Design — Walgreens with WPP/The Pharm

Word Of Mouth

  • Accelerating Increased Representation for Black Leaders in the Corporate Boardroom — The Board Challenge with Global Gateway Advisors
  • Alessia Cara Live from Niagara Falls — Niagara Falls Tourism with Zerotrillion
  • Dawn Powerwash — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat
  • “Have You Ever Put Butter on Pop-Tarts?” — Kellogg’s with Weber Shandwick
  • This Game is For Us All — Labatt Breweries of Canada with Veritas

Experiential

Publicity Stunt

  • 7-Eleven Gamers’ Paradise — 7-Eleven with M Booth
  • Bud Light Seltzer Launch — Labatt Breweries of Canada with Veritas
  • “Garden of Life Makes the Most Carbon-Neutral Carbon Neutral Announcement” — Garden of Life with Carmichael Lynch Relate
  • Heineken B.O.T. — Heineken USA with Fast Horse
  • The Cheez-Itennial Cake — Kellogg’s with Weber Shandwick

Special Event

  • A Night of Lowemance — Lowe’s Home Improvement with FleishmanHillard
  • A United America: An Unprecedented Presidential Inauguration — Presidential Inaugural Committee with Precision
  • Budweiser x Biggie Brooklyn — Budweiser with Allison+Partners
  • Coors Slice: A Slice of Somewhere Nice — Molson Coors Beverage Company with Citizen Relations
  • IKEA Festival — IKEA with FactoryPR

Sponsorship

  • Apple Pie Hot Dog ft. Guy Fieri — Chevrolet with Weber Shandwick, Commonwealth
  • Iceman to Canton — Coors Light with ICF Next & Alma
  • Sobeys Feed The Dream — Sobeys
  • Soul of the City — DoorDash with Martin Agency Cultural Impact Lab
  • UPS x ComplexCon — UPS with The Martin Agency

Trade Show

  • Navigating Virtual Trade Shows as a New Normal Post-Covid — Updox with ARPR
  • Resilience Realized: Open Source Technologies Rise to Meet Pandemic Challenge, Drive Innovation, and Save Lives. — CNCF – Cloud Native Computing Foundation with Speakeasy Strategies
  • Seeing Farm Tech in Action Through Virtual Reality — John Deere with Racepoint Global

Specialist Audience

Marketing to Men

  • Axe Dogecan — Axe with Edelman and Martin Agency Cultural Impact Lab
  • Huddle Up: Let’s Talk Obesity — Novo Nordisk and NFL Alumni Association with FleishmanHillard
  • Pagoda Put The Egg Rolls In! — Pagoda with Carmichael Lynch Relate

Marketing to Women

  • BIC’s Gold Medal Shave — BIC with MikeWorldWide
  • Really Cellulite Nano-Influencer Campaign — Endo Aesthetics, of Endo International with EvolveMKD
  • Show Some Muscle — Ford Motor Company with WPP Team for Ford (Berlin Cameron, BCW and Hill+Knowlton Strategies)
  • Stacy’s Rise Project® 2021: FoundedByHer — Frito-Lay North America, Stacy’s® Pita Chips with Ketchum, G9, David & Goliath, OMD, Hello Alice
  • Tommee Tippee Spills the Milk on The Raw Realities Of Parenthood — Tommee Tippee with 360PR+

Marketing to Youth

  • JBL Freak Edition – JBL X Giannis Collab — Harman Industries with Matter
  • Pop Tarts Frost Shop — Kellogg’s with Weber Shandwick
  • SunnyD’s Sweetest Summer Yet Hashtag Challenge — SunnyD with 360PR+
  • Tampax Gets a (Social) Makeover — Tampax with MSL
  • Welcome Back to School Style — Dick’s Sporting Goods with 160over90

Multicultural Marketing

  • A Love Letter to Black America from America’s Black Doctors and Nurses — Black Coalition Against Covid-19 with Real Chemistry
  • CVS Beauty x Nyma Tang Masterclass Series — CVS Pharmacy with Kaplow Communications
  • Hockey Night In Canada, Multilingual Edition — Molson with Citizen Relations
  • Mija/Mijo Covid-19 Vaccination Campaign — Washington State Department of Health with C+C
  • Ritmo y Color McDonald’s — McDonald’s USA with Boden Agency, Loud & Live

Silver SABRE Awards

PR Agency Employee Program

  • Bospar: the Politely Pushy, Work-From-Home Agency — Bospar
  • Juice & Beyond: Driving Inclusivity at Weber Shandwick — Weber Shandwick
  • Smalls in Sync — Small Girls PR

PR Agency Citizenship

  • Evoke Kyne Reputation & Social Impact: Much more than marketing — Evoke Kyne
  • Overcoming underemployment through digital skills and peer connections —Highwire for COOP
  • Small Girls PR University Presents B.E.S.T. — Small Girls PR

PR Agency Marketing

  • Ask Gen Z – Day One Agency — Day One Agency
  • Bospar: the Politely Pushy, Work-From-Home Agency — Bospar
  • The New Essentials: Working Lessons from a Year in the Pandemic — Ketchum
  • The Ones You Want in the Room — ROKK Solutions
  • Time to Face the Influencer Pay Gap — MSL

Thought Leadership In PR

  • A New Mindset at Work: Zeno Group on the Evolving Workplace in 2021 — Zeno Group
  • Accessible By Design — Current Global
  • Examining The Impact Of Digital Activism On Social Justice Reform — Marathon Strategies
  • The Contribution Effect — United Minds, a Weber Shandwick consultancy
  • The Polarization Index — Golin


https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-north-america/2022-finalists

Next Post

Meet the advertising expert who inspired today's anti-population propaganda

Billboards have begun to pop up throughout Portland with a surprisingly personal message: stop having kids. While the idea itself is a bad one, as I’ll discuss later, one interesting question to ask is, where did this sentiment come from? I’m not interested in diving into the history of the […]