Sports Illustrated Swimsuit Launches Pay With Change Initiative, Mandates New Gender Equity Standards for Advertising in 2022 Issue

Sports Illustrated Swimsuit on Thursday marked the 58th anniversary of its first print issue with the announcement of a new advertising mandate, which will allow only brands that are helping drive gender equality forward to be featured in the magazine’s annual print issue as well as across its digital footprint.

The new platform, Pay with Change, will celebrate companies that are creating change for women in the varied ways they need it, and all brands making progress, big or small, can buy in.

SI Swimsuit’s Currency of Doing Good

To participate, SI Swimsuit is changing the cost of doing business from a monetary value to a currency of doing good. All brands that prove they are creating change for women will be certified as a Changemaker, which is defined as a brand that has made, is making, and will make progress for women by May 2022 when the annual issue hits newsstands.