Amazon is spending big on winning over advertisers in contrast to an earlier low-key approach. The online retailer is boosting its presence at major ad industry events and hiring key ad agency talent. It underscores the importance of Amazon’s ad segment to its wider business. Though Amazon has steadily built […]
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Millions of Grindr users have had their precise location data sold to advertisers
A popular gay dating app is catching heat after precise location data for millions of users was collected from a digital advertising network and sold to outside parties. Grindr – which touts itself as the world’s largest social networking app for gay, bi, transgender and queer individuals – is one of […]
How NBCUniversal’s Peacock plans to go after Facebook and Google advertisers
NBCUniversal said it is trying to tap into the millions of smaller advertisers that typically buy media on Google and Meta’s Facebook to get them spending on its connected TV app Peacock. To do that, NBCU recently launched a self-serve ad manager with tvScientific, with the goal of attracting performance […]
Facebook-owner Meta heads for dismal quarter as advertisers unfriend
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Meta and Facebook logos are seen in this illustration taken February 15, 2022. REUTERS/Dado Ruvic/Illustration GLOBAL BUSINESS WEEK AHEAD Register now for FREE unlimited access to Reuters.com Register April 27 (Reuters) – Facebook-owner Meta Platforms Inc (FB.O) is expected to report its slowest quarterly ad revenue growth in a decade […]
Cyber Criminals Find New Ways To Target Online Advertisers
Click Fraud Prevention Firm Polygraph Uses Insider Knowledge To Tackle New Fake Clicks Scam Targeting Online Advertisers BERLIN, April 19, 2022 (GLOBE NEWSWIRE) — A growing trend where online fraudsters monetise popular advertising keywords, using real clicks by unsuspecting website visitors, can now be tackled by insider knowledge sourced directly […]
An Elon Musk-owned Twitter could be bad for advertisers
Elon Musk’s efforts to buy Twitter are being closely watched by advertisers. Ad executives are concerned that the entrepreneur’s freewheeling approach to speech could make the social media platform less safe for brands. But fears of a seismic shift in ad dollars are overblown, industry experts say. “Major advertisers today […]
What advertisers need to focus on as they prepare for the metaverse
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Learn more about Transform 2022 Web3 is here and the metaverse has arrived along with it. It is no secret […]
Lucid Motors Drives to Oscars as Many Car Advertisers Stay Away
One of the automobile sector’s newest players is making a big bet on the Oscars at a time when many other car manufacturers are staying away from the glitzy event. Lucid Motors, a manufacturer of luxury electric vehicles that believes it can compete with traditional auto companies like Mercedes-Benz, has […]
TV News ‘Nutrition Labels’ Will Be Reviewed by Advertisers in Spring
Anchors like Don Lemon, Joy Reid and Sean Hannity have long looked at Nielsen ratings as one of the primary measures of their performance on air. Soon, they may have another. Magna, the large media-buying firm owned by Interpublic Group, has enlisted NewsGuard, a company that examines the veracity of […]
USA Today Owner Gannett Co. Gave Advertisers Inaccurate Information for Nine Months
Publishing company Gannett Co. GCI -2.39% provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed, according to researchers who provided their findings exclusively to The Wall Street Journal. Gannett owns USA Today as well as news outlets in 46 U.S. states, from the Arizona […]
Advertisers Are Avoiding Hard News in Wake of Russia-Ukraine War
Publishers say advertisers are pulling ads to avoid their messages appearing near Russia-Ukraine war coverage. Meanwhile, ad buyers are advising advertising clients to steer clear of the news. Publishers say these moves impact their revenue and defund credible journalism. Even as interest in the news spikes, publishers are having trouble […]
How advertisers are adapting to a more nuanced social landscape
The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform. “There’s this idea that because it’s social, [and] it’s called social, they’re all the […]