Visitors are pictured in front of an immersive art installation titled “Machine Hallucinations – Space: Metaverse” by media artist Refik Anadol at the Digital Art Fair, in Hong Kong, China…
Tag: Advertisers
Advertisers turn the screws on creative quality online
Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate…
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
The glory days of quick and easy digital customer acquisition appear to be numbered. The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing…
Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges
Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers,…
Amazon Is Ramping up Charm Offensive With Advertisers
Amazon is spending big on winning over advertisers in contrast to an earlier low-key approach. The online retailer is boosting its presence at major ad industry events and hiring key…
Millions of Grindr users have had their precise location data sold to advertisers
A popular gay dating app is catching heat after precise location data for millions of users was collected from a digital advertising network and sold to outside parties. Grindr – which…