The brand new web site for native cybersecurity agency Assura. Assura acquired a rebrand and new website from Nez&Pez, a Charlotte, North Carolina company. The rebrand for the Henrico-based cybersecurity agency features a new emblem and tagline, “Cybersecurity uncompromised.” The company is also offering the agency with ongoing advertising and […]
Advertising
The Pitch: Advertising and marketing news for 6.14.22
A screenshot from the website for Virginia Tourism Corp.’s “Heart and Soul” campaign. Correction: JMI led development of the ‘Heart and Soul’ campaign for Virginia Tourism Corp. The Martin Agency contributed to the work but did not create the campaign as initially reported. JMI created a new campaign for Virginia […]
The perils of influencer marketing, Marketing & Advertising News, ET BrandEquity
Female vlogger asking online audience to like and subscribe to her channel, daily videos (Representative image/iStock) Over the last few weeks, crypto platforms like Vauld & Celsius Network have been hitting the news for the wrong reasons. Many of these platforms have suspended crypto withdrawals citing volatile market conditions. Interestingly, […]
Advertising might just be amusing itself to Liquid Death
The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and to prove the premium […]
Why Netflix Won’t See Real Value From Advertising Until 2025
Wells Fargo analysts predict ads will makes billions for Netflix — after a two-year period of subscriber cannibalization. Ads are coming to Netflix and with them, so will more subscribers and bigger profits. It’s just going to take a while, according to the media analysts at Wells Fargo. The Wells […]
Daniel Defense would do well to rethink its sickening marketing and advertising approach
The following is from this week’s Savannah Town Square opinion newsletter. Get the newsletter in your inbox by signing up at profile.savannahnow.com/newsletters/manage/. A not-so-secret fact about product marketing is the pitch often says more about the company than the good or service it provides. Judging by Daniel Defense’s marketing strategy, […]
These Stocks Have the Advantage in the Advertising Revolution
In this clip from “The Virtual Opportunities Show” on Motley Fool Live, recorded on May 24, Fool.com contributors Jose Najarro and Travis Hoium have an interesting discussion about what the digital advertising ecosystem of the future may look like and what companies will be in the best position to thrive. […]
New York Marijuana Regulators Approve Rules On Packaging, Advertising And Testing As State Readies For Adult-Use Sales
New York marijuana regulators on Wednesday took another step toward setting up the state for the launch of its adult-use retail market, approving a series of proposed rules for packaging, labeling, advertising and testing requirements. They also approved 16 additional adult-use cannabis cultivator applications to help ensure the market has […]
After His Ouster From MoviePass, Co-Founder Stacy Spikes Is Back–With Big Ideas About How to Fix Advertising
After Moviepass fired co-founder Stacy Spikes in 2018, the entrepreneur got to work planning a Steve Jobs-style sequel. Sticking to his usual script, he’s been devising a new twist for an old industry, this time tackling the flicks before the feature film: “We’ve heard from the advertising world that the large […]
The GOP, Democrats and the Advertising of Guns
Remember the fallout that former president Barack Obama faced when he referred to Pennsylvanians as people who cling to their guns and religion? “They get bitter, they cling to guns or religion or antipathy to people who aren’t like them or anti-immigrant sentiment or anti-trade sentiment as a way to […]
UK watchdog launches probe into Google’s advertising technology
Watchdog launches probe into whether Google has broken law by making it more difficult for rivals to compete with them in advertising technology market Britain’s competition watchdog probes whether Google distorted competition Investigating if Google made it harder for rival advertising services to compete Regulator says investigation will focus on […]
News from Google Marketing Live advertising conference
Privacy changes This year’s Google Marketing Live took on added significance because of the privacy changes sweeping internet advertising. Google has had to make a number of adjustments to how it works with advertisers, and their data, to keep conducting ad operations. Privacy changes have affected how ad tech platforms […]