Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business. Amazon is going after local advertising in […]
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Amazon Is Ramping up Charm Offensive With Advertisers
Amazon is spending big on winning over advertisers in contrast to an earlier low-key approach. The online retailer is boosting its presence at major ad industry events and hiring key ad agency talent. It underscores the importance of Amazon’s ad segment to its wider business. Though Amazon has steadily built […]
How Amazon Is Building Its Huge Advertising Business
Amazon’s ad business is the third-biggest digital ad player behind Google and Facebook parent, Meta. Amazon’s $31 billion ad revenue is now a driver of retail sales and fuel for its other businesses. Advertisers and analysts lay out where it’s headed next and the risks to its growth. This is […]
Small businesses defend Google, Amazon in odd letters to editors
As Capitol Hill seeks to rein in Big Tech, a slew of local business owners are slamming the proposed antitrust legislation in letters to the editors of local newspapers across the US — and they appear to be working off talking points that are strikingly similar to each other. At […]
Amazon, Disney and Other Streamers Are Embracing Ads
The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like “Stranger Things” or “The Mandalorian” run alongside commercials hawking dish soap, soda and medications. “No advertising coming onto Netflix — period,” Reed Hastings, one of […]
How to Win on Amazon in 2022: Marketing and Advertising
Twenty-five cents of every $1 spent shopping online goes to the Amazon.com third-party marketplace, making it the largest online retailer in the U.S. For brands and retailers looking to sustainably grow their revenue this year and beyond, it’s imperative that they focus on Amazon as a key sales channel. When […]
Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more
Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage […]
Amazon, Microsoft Could Become Big Players in Online Advertising
$209.5 billion. That’s the total amount of revenue Alphabet (GOOGL) – Get Alphabet Inc. Class A Report generated in 2021 from Google advertising, up 42.5% year-over-year. This staggering figure is a reminder of just how strong the digital advertising industry has become in wake of the pandemic and could also point […]
Amazon trots out YouTube-sized advertising business
Check out what’s clicking on FoxBusiness.com. NEW YORK – Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube. Ticker Security Last Change Change % AMZN AMAZON.COM INC. 3,152.79 +375.88 +13.54% FB.O n.a. n.a. n.a. n.a. […]
Amazon has a $31 billion a year advertising business
Amazon revealed Thursday just how big its advertising business has become. It generated $31.2 billion in revenue in 2021, with fourth-quarter sales rising 32%, according to the retailer’s fourth-quarter earnings statement. The disclosure follows years of Amazon investing in the advertising business and keeping details private. At that scale, it’s […]
Amazon Insiders Break Down Its New Pitch for Advertising Dollars
Advertisers say that Amazon is changing its pitch for ad dollars. A recent reorg of the sales team puts a bigger emphasis on non endemic brands that don’t sell on the platform. Amazon is also pushing new measurement products aimed at big brands. A year into massive leadership changes within […]
Amazon is ‘hunting three big whales in its retail business’: analyst
Amazon’s (AMZN) stock has had a rough 12 months. While the S&P 500 has gained as much as 24% and Microsoft (MSFT) has jumped 48%, Amazon’s stock has risen just 4%. But at least one analyst believes the stock is set for a rebound in the second half of 2022. […]