Amazon, Disney and Other Streamers Are Embracing Ads

The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like “Stranger Things” or “The Mandalorian” run alongside commercials hawking dish soap, soda and medications. “No advertising coming onto Netflix — period,” Reed Hastings, one of […]

Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage […]

Amazon has a $31 billion a year advertising business

Amazon revealed Thursday just how big its advertising business has become. It generated $31.2 billion in revenue in 2021, with fourth-quarter sales rising 32%, according to the retailer’s fourth-quarter earnings statement. The disclosure follows years of Amazon investing in the advertising business and keeping details private. At that scale, it’s […]