Managing a Panic Attack at Work

A panic attack, defined by the American Psychological Association as, “a sudden surge of overwhelming fear that comes without warning and without any obvious reason” can strike anyone at any time–even at work. The feelings and physical symptoms (such as shortness of breath and tightness in the chest) are very […]

Terry Smith launches new attack on Unilever management

Top Unilever shareholder Terry Smith has called the company’s rejected bids for GSK’s consumer health division a “near-death experience” and urged management to focus on improving the existing business rather than targeting big acquisitions. The Fundsmith founder and his head of research, Julian Robins, set out the view in a […]

Why B2B marketers must attack the metaverse right now

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved […]