$18.2 Bn Loyalty Management Markets by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical – Global Forecast to 2026

DUBLIN, May 04, 2022–(BUSINESS WIRE)–The “Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) – Global Forecast to 2026” report has been added to ResearchAndMarkets.com’s offering. The global loyalty […]

Can B2B Sellers Make the Adaptations in Changing World?

PHOTO: ake1150 Arthur Miller’s 1949 play “Death of a Salesman” chronicles the demise of Willy Loman, a traveling salesman as he slips into senility and eventually death. The story, a social commentary, highlights the potential fate awaiting a person unable (or unwilling) to change when experiencing severe levels of stress. […]

Why B2B marketers must attack the metaverse right now

Barbara P. Sherrill

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved […]