Why B2B marketers must attack the metaverse right now

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that…

In 2022, should B2B content marketers focus more on advertising?

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created…

$18.2 Bn Loyalty Management Markets by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical – Global Forecast to 2026

DUBLIN, May 04, 2022–(BUSINESS WIRE)–The “Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America,…

Can B2B Sellers Make the Adaptations in Changing World?

PHOTO: ake1150 Arthur Miller’s 1949 play “Death of a Salesman” chronicles the demise of Willy Loman, a traveling salesman as he slips into senility and eventually death. The story, a…