If you’re wanting to elevate your branding and advertising strategy in 2022, we have a summit just for you taking place at our July show, Pocket Gamer Connects Toronto. This brand-new summit was designed to focus upon the latest trends in the games industry and the spaces where games meet […]
Brands
Consumers aren’t sat at home thinking about brands
Source: Shutterstock Purpose and ethics may have moved to the top of many a company’s priority list, but Reach director of market insight and brand strategy, Andrew Tenzer, suggests brands are getting it wrong. Speaking at Advertising Week Europe yesterday (18 May), Tenzer said he’s “concerned” at the rate of […]
15 Key Marketing Trends Brands Need To Take Note Of In 2022
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into […]
Getting ready for 2023: Trends for brands to consider
It’s not halfway through the year and it is already time to think about 2023. With a six-month (or more) lead time, this is when many companies are considering what to do for next year and beyond. “The bigger macro issue everyone is watchinggoois pricing with prices increasing and inflation,” […]
Cornerstone Building Brands Announces Divestiture of its Coil Coatings Business for $500 Million, Leverages Long-Term Supply Agreements for Growth
CARY, N.C., April 10, 2022–(BUSINESS WIRE)–Cornerstone Building Brands, Inc. (NYSE: CNR) (“Cornerstone Building Brands” or the “Company”), the largest manufacturer of exterior building products in North America, announced today that it has entered into a definitive agreement to sell its coil coatings business to BlueScope Steel Limited (“BlueScope”) in an […]
Ulta Beauty’s 21 Days of Beauty Sale 2022 Offers 50 Percent Off Popular Brands | Tarte, Peter Thomas Roth, Beautyblender
Come one, come all, because Ulta Beauty’s 21 Days of Beauty sale is officially on its way. As one of the biggest savings events of the year, the beauty retailer will be offering slashed prices on must-have products from brands like Beautyblender, Anastasia Beverly Hills, and Tula — and that’s […]
7 Content Marketing Tips For Financial Services Brands
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of […]
Key Learnings For Financial Brands To Use In 2022
Dmitry Dolgorukov is the Co-Founder and CRO of HES Fintech, a leader in providing financial institutions with intelligent lending platforms. Getty In the past couple of years, the finance industry has experienced changes like never before. In 2020, companies and businesses scrambled to adjust to what was known as the “new […]
5 Trends at the Intersection of Music and Brands in 2022
Toward the end of last year, in a piece on this site, we outlined five trends at the intersection of music and brands. Live will be a hybrid of IRL and digital Sound will become more strategic and comprehensive Co-brand and social good partnerships Brands tapping into music creator communities […]
Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy
Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars – features that gained massive popularity since their launch’ first days – […]
Future Trends Of Chinese Brands Going Overseas in 2022
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Shein, a Chinese Brand is very popular with Generation Z in the US Vox: https://www.vox.com/the-goods/22573682/shein-future-of-fast-fashion-explained When it comes to popular fashion in the U.S., which brand in your mind is the largest retailer? H&M? Zara? Or Forever 21? What might surprise you is that in 2021, the most popular brand […]