“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for […]
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10 Expert Tips for Stepping Up Your Social Media and Content Marketing
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here […]
How hub-and-spoke content marketing can help improve SEO
“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack Kadish, SEO customer success team manager at Conductor, in a recent webinar. “So, we when think about ‘hub-and-spoke models,’ we want to think about generating […]
Automating Oslo: how advanced content management is paving the way for AI
Timely access to critical information is more important than ever as enhanced collaboration among different specialties becomes increasingly crucial to delivering optimised patient care. At Oslo University Hospital (OUH), an advanced mechanism for labelling and editing recorded procedures has been developed in partnership with Olympus to support the standardisation of […]
How to Grow Your Enterprise With Content Marketing
By Kristopher B. Jones, a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com. Content marketing is a small part of email marketing, one of the main ways many businesses grow today. After all, you cannot fully market to your customers if […]
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a […]
8 Free Courses For Writers & Content Marketers
Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with. Before […]
Facebook bans Russian state media from advertising and monetizing content on its platform
Texas Rep. Ronny Jackson and former White House director of global engagement Brett Bruen weigh in on the Russian invasion underway in Ukraine on ‘The Evening Edit.’ Facebook has banned all Russian state media from advertising on its platform, according to a company official. Nathaniel Gleicher, head of security policy […]
7 Content Marketing Tips For Financial Services Brands
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of […]
How to Tailor Your Content Marketing Strategy to Fit Your Brand
Your content marketing strategy needs to be unique to your business and your audience. Some rely on social platforms, such as Instagram. While others choose video creation and blogging. Because there are so many options, it can be confusing and overwhelming. While this is true, using the tips I have […]
In 2022, should B2B content marketers focus more on advertising?
Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute. In 2005, Rand Fishkin – then the chief executive […]