CEO at Business Success Factors, advising companies in boosting their sales revenue and having top-performing sales teams. getty In business, you have the ability to market your products or services to a wide range of people. Many choose to focus on ideal clients and direct their customer acquisition in this direction. […]
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Why 2022 will be a critical year for digital video advertising
Last year was a tipping point for the industry. Media consumption reached an all-time high, and the continued rise of streaming and connected TV created more opportunities for advertisers to reach their consumers. Audiences demanded more premium streaming content—and advertising dollars followed the viewers. We saw this truly materialize during […]