15 Leaders Share How They Define Sales Enablement

When it comes to the bottom-line sales numbers across industries at large, it doesn’t really matter how many followers you get on social media platforms or if some of those same people liked your latest digital advertising campaign trending on your feed or your catchy TikTok dance moves on video. […]

How to Define & Track 7 Key Goals

Barbara P. Sherrill

Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for the Backlinko.com training program, “SEO that works.” At $5,964 per subscription, that’s over $23,856,000 in sales. To join the rank […]

Beyond the Tech: Define Your Sales Success

Barbara P. Sherrill

Are you happy because you’re selling, or are you selling because you’re happy? Think about it for a moment. What does that mean? Is it a worthwhile question? In fact, it is. I recently heard this expression for the first time from a great friend, Lionel Sackey, who happens to […]