The bill introduced Thursday by Sens. Mike Lee, Amy Klobuchar, Ted Cruz and Richard Blumenthal zeroes in on the world’s largest digital advertising giants — restricting their ability to own multiple parts of the so-called “advertising stack” that makes up a vast and sprawling online ecosystem. “Monopoly rents are being […]
Digital
Digital Printing Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022
ReportLinker The Digital Printing Market registered at a CAGR of 6. 56% for 2022 – 2027. Digital printing is one of the fastest-growing segments of the sign industry. Its rise can be seen in the incredible size of what can be produced now. New York, May 19, 2022 (GLOBE NEWSWIRE) […]
Hivestack Launches Research Division – Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative TORONTO, May 12, 2022 /PRNewswire/ — Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division […]
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Clients Proven Results
Online Advantages Charlotte SEO Provides Customized Digital Marketing and SEO Services to its Valued Clients CHARLOTTE, N.C., May 12, 2022 /PRNewswire/ — Matt Maglodi, founder of the Charlotte, North Carolina full service internet marketing company Online Advantages, is pleased to announce that he and his team offer customized and tailored […]
7 Biggest Digital Marketing Mistakes Businesses Make, According to Experts [DesignRush QuickSights]
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Digital marketing spend is expected to reach $146 billion by 2023. DesignRush reached out to experts to discover the biggest digital marketing mistakes businesses make. MIAMI, May 13, 2022 /PRNewswire-PRWeb/ — According to Forrester, digital marketing spend will have a compound annual growth rate (CAGR) of 9% and will reach […]
How To Develop A Digital Brand In The Financial Services Space
Laurie has over 20 years of go-to-market strategy experience and is currently the Chief Marketing Officer at Smarsh. getty It’s no surprise that a modern business’ success hinges on its brand — or lack of brand. In fact, a Strategy& study showed that brand identity had a significant positive impact […]
TikTok Is Disrupting the Digital Advertising Business. What It Means for Social Media Stocks.
Text size TikTok’s short-form videos have created havoc for other social media companies. AFP via Getty Images Social media firms like Meta Platforms‘ Facebook and Instagram are still reeling amid the rapid rise of TikTok. Analysts at BofA Global Research says the short-form video app trailblazer is reshaping the online […]
Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report
Highest increase since 2006; a jump of $50B in a single year NEW YORK — APRIL 12, 2022 — As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels […]
15 Digital Marketing ROI Metrics You Need To Know
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has accelerated years ahead of what was expected. Any marketer who has ever dipped their toe into the Google Analytics pool […]
How Deloitte Plans to Grow Marketing Arm Deloitte Digital, Rival Accenture
Deloitte has quietly built an ad business that rivals WPP and Accenture as consulting firms push further into marketing. Deloitte Digital is the company’s fastest-growing business with $16 billion in 2021 revenue, said a source. Deloitte has recently snapped up several ad agencies and is eyeing more deals. Deloitte is […]
NYC launching LGBTQ digital advertising campaign in Florida
In a new advertising campaign launched Monday, Mayor Eric Adams’ administration denounced the Parental Rights in Education bill, dubbed by many as the “Don’t Say Gay Bill,” and encouraged Florida residents to move to New York City. The digital campaign will be active from April 4 through May 29, delivering […]
Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age
American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, […]