Google parent Alphabet posts surge in search advertising revenue

Shares in Alphabet soared nearly 8 per cent on Wednesday, pushing the company’s market cap back towards $2tn after an unexpectedly strong surge in search advertising revenue raised Wall Street’s…

Google Org Chart Reveals 141 Leaders in Search and Advertising

Google search and advertising are still the company’s most critical businesses. Insider has mapped out the most important people under SVP Prabhakar Raghavan. The org’s payments unit was recently shuffled…

Google changes course on cookies plans following advertising industry backlash

Google has overhauled a central piece of technology it is building to replace advertising cookies, after complaints that it has not done enough to protect users’ privacy and could end…

Google readies interest-based advertising in Privacy Sandbox experiments

After years of speculation, setbacks, and criticism Google is trialing a new proposal in its Privacy Sandbox initiative called “Topics” which it claims will facilitate interest-based advertising long after it…

Google offers new replacement for advertising cookies after ‘FLoC’ falls short

Jan 25 (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on…

Facebook, Google CEOs aware of formal advertising market deal, lawsuit alleges

Chief executives of Alphabet’s Google and Facebook were aware of a deal to carve up part of the online advertising market, according to an amended antitrust complaint filed by Texas and 15…