Adobe India’s marketing boss on decoding the future of marketing

Pandemic-infused lockdowns transformed the consumer-marketer dynamic as brands conversed with their customers through newer channels, making this one of the most interesting periods ever for the marketing world, writes Adobe…

India’s ad watchdog issues guidelines for crypto advertisements

The Advertising Standards Council of India (ASCI), the country’s self-regulatory organization of the advertising industry, has issued guidelines for crypto ads following a spate of such ads in recent months.…

India’s Advertising Council Issues Crypto Guidelines

The Advertising Standards Council of India (ASCI) has published guidelines covering the advertisement of crypto assets, after finding that several ads “do not adequately disclose” risks associated with crypto.  “In…