SugarCRM Introduces Integrated Playbook Functionality to Support Guided Selling and CRM Process Automation

Barbara P. Sherrill

SugarCRM, provider of the award-winning AI-driven CRM platform, introduced integrated “playbook” functionality to support guided selling and advanced CRM process automation. The no-code toolset enables business users to easily design, visualize and automate sales, service and marketing processes. SugarCRM customers can create playbooks and templates for sales plays, sales methodologies, […]