Strava Inc. said it had named Zipporah Allen the company’s chief marketing officer as the fitness startup seeks to grow its customer base. Ms. Allen is Strava’s second chief marketing officer, filling a position that had been vacant since the company’s first CMO, Erik Joule, left in 2015. Marketing had […]
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NF-Type and branding biodiversity lead the charge in Monotype’s 2022 trend report
If you’re plugged into the world of art, design and typography, Monotype’s Type Trends report likely need little introduction. Compiled by the renowned studio which creates brands that matter via type, Monotype’s annual report is famous for acting as a guide as to how typography is helping to shape both […]
TikTok marketing lead behind its NFTs and ghost kitchens no longer at the company
Nick Tran is no longer TikTok’s global head of marketing, reportedly because the company was unimpressed with his “side-show” marketing campaigns, according to the New York Post. Some of the most notable “stunt-marketing” schemes he came up with included opening TikTok Kitchens, letting people apply to jobs at places like […]