Why we need moms for management lessons

When Ranjani Krishnaswamy was thinking about a storyboard for jewellery brand Tanishq’s Mother’s Day campaign, she didn’t want a saccharine concept of the forever giver, nurturer and restorer. She wanted to keep it real and honest. And she found it from women around her, among consumers or colleagues. The brand’s […]

Super Bowl 2022 essential marketing lessons

Why isn’t “Ted Lasso” on NBC every Thursday night like “Friends” was back in the day? According to the pablum parameters for broadcast TV, shows like “Seinfeld,” “Friends” or “How I Met Your Mother” would be produced by Netflix or HBO or Apple if developed today. As it stands, that’s […]