The post-pandemic period is popping out to be a sophisticated time for the edtech sector in India, an area that had grow to be the third-most funded sector within the nation final 12 months, attracting investments upwards of $4.7 billion. However the previous few months have seen a drastic shift […]
marketing
Why 2022 is the yr of ‘relationship advertising’
The best way to have interaction with customers is thru real-time, hyper-personalised experiences, a brand new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Shopper Developments Index: Shopper Attitudes and Developments in Personalisation, Privateness, Messaging, Promoting and Model Loyalty’ signifies that buyers throughout the UK work […]
The Pitch: Promoting and advertising and marketing information for 7.12.22
The brand new web site for native cybersecurity agency Assura. Assura acquired a rebrand and new website from Nez&Pez, a Charlotte, North Carolina company. The rebrand for the Henrico-based cybersecurity agency features a new emblem and tagline, “Cybersecurity uncompromised.” The company is also offering the agency with ongoing advertising and […]
Lacking the mark on advertising and marketing?
June 21, 2022 An ASU enterprise knowledgeable explains the overview course of for merchandise earlier than they hit cabinets Firms are consistently exploring new ideas for merchandise. Generally, these ideas are axed approach earlier than the product is mass produced, for varied causes. Then there are occasions when a product […]
The Pitch: Advertising and marketing news for 6.14.22
A screenshot from the website for Virginia Tourism Corp.’s “Heart and Soul” campaign. Correction: JMI led development of the ‘Heart and Soul’ campaign for Virginia Tourism Corp. The Martin Agency contributed to the work but did not create the campaign as initially reported. JMI created a new campaign for Virginia […]
The perils of influencer marketing, Marketing & Advertising News, ET BrandEquity
Female vlogger asking online audience to like and subscribe to her channel, daily videos (Representative image/iStock) Over the last few weeks, crypto platforms like Vauld & Celsius Network have been hitting the news for the wrong reasons. Many of these platforms have suspended crypto withdrawals citing volatile market conditions. Interestingly, […]
Acceleration Community of Companies Acquires Influencer Marketing Agency Pixly
Acceleration Community of Companies (ACC), the group launched by ex-holding company leader and Adweek Media All Star Michael Nyman, has acquired the influencer marketing agency Pixly. The influencer agency joins ACC’s agency group, which includes MKG, Pink Sparrow, Stripe Theory and the group’s in-house consultancy, ACC Advisory. ACC has grown […]
Can your medical records be used for marketing? Yes, if you agree to this
Placeholder while article actions load The doctor will sell you now. Your intimate health information may not be as private as you think if you don’t look carefully at the forms you sign at the doctor’s office. There’s a burgeoning business in harvesting our patient data to target us with […]
Matthew Isom named retail network development marketing director for AlphaGraphics and PostNet
Leading marketing and print solutions franchise continues growth with new leadership hire DENVER, June 14, 2022 /PRNewswire/ — AlphaGraphics, a leading franchisor of printing and marketing solutions, continues its commitment to future growth with a new leadership hire. Matthew Isom has been named the new retail network development marketing director […]
Designers, Could Your Home Be Your Next Big Marketing Tool?
Any home worthy of the name has multiple duties to fulfill: as a shelter from the elements, a stage for the interactions of family life, and a refuge from the pressures of the wider world. When that home belongs to a designer, however, it may be pressed into even more […]
How to Earn Passive Income Through Affiliate Marketing and Google Ads
Lisa Andrea launched a financial blog in 2021 and booked $8,000 in revenue last month. Through her business, she shares tips on generating multiple streams of income. Andrea outlines 9 of the easiest ways to earn passive income, including eBay and stocks. Lisa Andrea discovered the possibilities of passive income […]
Build A Powerful Campaign Via On- And Off-Amazon Marketing Tactics, Part One
Nicolas Martinez, Vice President of Marketing, VENDO. getty In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you can’t track sales attribution from off-Amazon ads well, etc. Well, I say, […]