Boston Globe Media is closing down its direct marketing unit, saying the business is losing money amid rising costs and the ongoing shift by advertisers to digital media. The shutdown of Globe Direct, which delivers advertising circulars to households, was announced in an e-mail to employees on Thursday, following a […]
Media
Best in Sports Social Media
Courtesy of Brooklyn Nets Brooklyn Nets The Brooklyn Nets’ commitment to their brand, city and fan base has led to some of the best variety of social content from any individual team. The Nets also understand their international appeal and create dynamic content for fans around the world. Brooklyn has […]
10 Expert Tips for Stepping Up Your Social Media and Content Marketing
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here […]
TikTok Is Disrupting the Digital Advertising Business. What It Means for Social Media Stocks.
Text size TikTok’s short-form videos have created havoc for other social media companies. AFP via Getty Images Social media firms like Meta Platforms‘ Facebook and Instagram are still reeling amid the rapid rise of TikTok. Analysts at BofA Global Research says the short-form video app trailblazer is reshaping the online […]
Spider-Man’s Madame Web Movie Kicks Off Marketing on Social Media
After Venom and Morbius, Sony’s Marvel Universe is expected to expand with more projects in the coming years, one of them centered around Madame Web. Directed by S.J. Clarkson, the upcoming film will feature the Marvel debut for Dakota Johnson (Fifty Shades of Grey) as the titular character, and she will […]
Facebook bans Russian state media from advertising and monetizing content on its platform
Texas Rep. Ronny Jackson and former White House director of global engagement Brett Bruen weigh in on the Russian invasion underway in Ukraine on ‘The Evening Edit.’ Facebook has banned all Russian state media from advertising on its platform, according to a company official. Nathaniel Gleicher, head of security policy […]
MEDIA ALERT – Love can be taxing, much like some Valentine’s Day gifts
–(BUSINESS WIRE)–Wolters Kluwer Tax & Accounting: What: Selecting the perfect Valentine’s Day gift is always difficult, and taxes are unlikely to be the primary motivation behind the gift selected. Still, different states can treat the taxes on the same type of gift very differently. Why: States do not impose sales […]
Media Outlets That Use Invasive Tracking Are Lobbying Against Regulation
News outlets entrusted with promoting transparency and privacy are also lobbying behind closed doors against proposals to regulate the mass collection of Americans’ data. In a filing last week, the Interactive Advertising Bureau, a trade group, reported it was lobbying against a push at the Federal Trade Commission to restrict […]
Social Media Trends Taking Off In 2022 (And How To Leverage Them)
Social media has been a transformative force in the world of marketing and advertising. While it offers brands innumerable ways to reach consumers, the smartest marketers keep a close watch on new trends popping up on various social platforms so that they can figure out how to leverage them in […]