Hivestack Launches Research Division – Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative TORONTO, May 12, 2022 /PRNewswire/ — Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division […]

Advertising in the Metaverse | Fenwick & West LLP

The Metaverse is the newest way in which brands are thinking about engaging with existing and new customers. Wendy’s, for example, launched “Wendyverse” in Meta’s Horizon Worlds where users can engage virtually with the content and possibly unlock free food in real life. Given the understandable excitement that brands have […]

Marketing in the metaverse is ready for takeoff

As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse. By Mike Driehorst Published: May 13, 2022 (Image credit: Uriel Soberanes / Unsplash)We’re in the midst of a second chance for a second life. (Though, that SecondLife never went away.) The early […]

Why B2B marketers must attack the metaverse right now

Barbara P. Sherrill

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved […]