Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply Partner of the Year”

Already a Regional winner – and now having achieved Global Award acclaim – this Perion recognition reflects its successful business growth and the overall level of collaboration with Microsoft Advertising TEL AVIV & NEW YORK, April 28, 2022–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today […]

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company announced Tuesday. Advertisers can opt for dynamic descriptions beginning today, but starting in April, all existing DSA campaigns will be forced over to dynamic descriptions and it will also become the default option for new DSA campaigns. […]