Here’s why Macy’s isn’t splitting its online business from its stores

Macy’s isn’t breaking up after all. On Tuesday, the department store chain affirmed that it will forge ahead as one retailer, despite pressure from activist Jana Partners to split into…

Amazon, Microsoft Could Become Big Players in Online Advertising

$209.5 billion. That’s the total amount of revenue Alphabet  (GOOGL) – Get Alphabet Inc. Class A Report generated in 2021 from Google advertising, up 42.5% year-over-year. This staggering figure is a…

Advertisers turn the screws on creative quality online

Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate…

Anker, Aurate and Dick’s Sporting Goods: Best online sales right now

Today, you’ll find a deal on our pick for best budget earbuds, a discounted gear from Dick’s Sporting Goods and savings on the viral Amazon coat. All that and more…

How Google ‘RIGGED’ the online advertising market

Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit. The damning…

This is why it costs more to order online on Zomato and Swiggy than to dine-in

Zomato has been subjected to a lot of criticism after a social media user pointed out that the same food when ordered online from a restaurant cost much more than…