Zomato has been subjected to a lot of criticism after a social media user pointed out that the same food when ordered online from a restaurant cost much more than when it was ordered offline. A Linkedin user shared photos of two bills of the same restaurant — one generated […]
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SKIMS, Glossier and Girlfriend Collective: Best online sales right now
Today, you’ll find a deal on SKIMS, discounts from Girlfriend Collective and savings on Glossier. All that and more below. Save on the internet’s favorite sheets, bedding, loungewear and more thanks to this Memorial Day sale at Brooklinen. You can get 15% off everything on the site, including everything you […]
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Clients Proven Results
Online Advantages Charlotte SEO Provides Customized Digital Marketing and SEO Services to its Valued Clients CHARLOTTE, N.C., May 12, 2022 /PRNewswire/ — Matt Maglodi, founder of the Charlotte, North Carolina full service internet marketing company Online Advantages, is pleased to announce that he and his team offer customized and tailored […]
Cyber Criminals Find New Ways To Target Online Advertisers
Click Fraud Prevention Firm Polygraph Uses Insider Knowledge To Tackle New Fake Clicks Scam Targeting Online Advertisers BERLIN, April 19, 2022 (GLOBE NEWSWIRE) — A growing trend where online fraudsters monetise popular advertising keywords, using real clicks by unsuspecting website visitors, can now be tackled by insider knowledge sourced directly […]
Ban Online Behavioral Advertising | Electronic Frontier Foundation
Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online behavioral surveillance […]
UK Government Considers Case for New Online Sales Tax | Cooley LLP
The UK government has launched a consultation on a potential new online sales tax (OST). As a novel and potentially complex tax on the digital economy, an OST presents a number of challenges in terms of scoping and design which it may be difficult for the government to overcome. Background […]
Here’s why Macy’s isn’t splitting its online business from its stores
Macy’s isn’t breaking up after all. On Tuesday, the department store chain affirmed that it will forge ahead as one retailer, despite pressure from activist Jana Partners to split into two entities. During a call with analysts, Macy’s Chief Executive Jeff Gennette explained that the department store chain had been […]
Amazon, Microsoft Could Become Big Players in Online Advertising
$209.5 billion. That’s the total amount of revenue Alphabet (GOOGL) – Get Alphabet Inc. Class A Report generated in 2021 from Google advertising, up 42.5% year-over-year. This staggering figure is a reminder of just how strong the digital advertising industry has become in wake of the pandemic and could also point […]
Advertisers turn the screws on creative quality online
Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate the shortcomings of lackluster ads in the way they once did. Think about how often advertisers cite the creative as […]
Anker, Aurate and Dick’s Sporting Goods: Best online sales right now
Today, you’ll find a deal on our pick for best budget earbuds, a discounted gear from Dick’s Sporting Goods and savings on the viral Amazon coat. All that and more below. The Orolay Women’s Thickened Down Jacket rose to viral fame a couple years ago, eventually coming to be known […]
How Google ‘RIGGED’ the online advertising market
Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit. The damning claims in a Texas lawsuit accuse the search giant of running a digital advertising monopoly that increased the cost to […]