Marketing in the metaverse is ready for takeoff

As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse. By Mike Driehorst Published: May 13, 2022 (Image credit: Uriel Soberanes / Unsplash)We’re in the midst of a second chance for a second life. (Though, that SecondLife never went away.) The early […]

AI and Analytics Appear Ready to Surge in Sales and Marketing

Spurred on by COVID-19 and companies’ evolving digital maturity, AI looks set to gain a real foothold in pharma’s promotional activities. A 2021 report from ZS on the potential of artificial intelligence (AI) in sales and marketing noted that pharma’s promotional environment now “requires significantly more sophistication in commercial approaches […]