Marketers shouldn’t oversimplify the arguments

Barbara P. Sherrill

Investor Terry Smith criticised Unilever’s ‘obsession’ with the purpose of brands such as Hellman’s We ended 2021 with the furore that surrounded Peter Field’s talk for the IPA on brand purpose. And we started 2022 in much the same vein. Last week Terry Smith, the uber-influential investment analyst who runs […]