Everyone is aware of the importance of good branding in business. Like Nike, its “Just Do It” slogan has become synonymous with the brand. Even without seeing the logo, you will know what it is. It sets the tone for how a company communicates and identifies itself with the market. […]
strategies
Building a Better Cannabis Brand Using Unique Strategies
Forward-thinking agencies usher in the golden age of cannabis branding LOS ANGELES, June 1, 2022 /PRNewswire/ — Branding has come a long way from its beginnings. From literally branding cattle in ancient Egypt to mark ownership to today’s use of logos, packaging, and strategy, branding has always functioned as an […]
3 content marketing strategies to support SEO success
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for […]
Customer and Branding Strategies to Become Key Differentiators for Engine Suppliers and Open Up the Growth Pipeline
DUBLIN, May 18, 2022 /PRNewswire/ — The “North American Class 4-8 Truck Engine Replacement Growth Opportunities” report has been added to ResearchAndMarkets.com’s offering. Research and Markets Logo The research service on the class 4-8 replacement engine aftermarket in North America forecasts the market size from 2022 to 2028. The base […]
Best D2C Branding Strategies For 2022
Best D2C Branding Strategies for 2022 Direct to Consumer (D2C) is an excellent approach for brands to enter the market without the help of a middleman. Brands may directly engage with their customers and understand their demands by using this path. The D2C market has grown as a result of […]
2 Strategies to Reduce Taxes from the Sale of Your Business
Recently, one of my colleagues took me aside and asked what I could do to help a 40-year-old client who sold his business last year for $40 million. He wanted to shelter the proceeds from capital gains taxes and possibly fund a trust for his family. We both already knew […]
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to prepare. The article notes the startling statistic that in 2020 […]
Sabermetric Sales: 5 Actionable Strategies From ‘Moneyball’ for CROs
“If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work? If professional baseball players could be over- or undervalued, who […]
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
The glory days of quick and easy digital customer acquisition appear to be numbered. The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, […]