Three Ways To Be Smarter About Your Sales Technology

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. getty In a world focused on digital transformation, it’s high time sales teams expanded their toolsets beyond customer relationship management (CRM) systems. When they first arrived, CRMs were a […]

How Technology Is Transforming The Role Of CMO

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 20+ years as an influential global B2B branding leader getty Marketing is having a new dawn. The global pandemic forced most brands and businesses to shift their customer communication strategies, and CMOs and their marketing organizations were put […]