Our product is our number one marketing tool

Source: Shutterstock While its big brand competitors invest millions of pounds a year into advertising, ethical chocolate brand Tony’s Chocolonely has reached revenues of over €100m (£83m) without spending a penny on above the line media. In fact, the product itself is the brand’s “number one marketing tool”, head of […]

Marketing Tool or Solution to ESG Problems?

Topics MIT SMR Strategy Forum The MIT SMR Strategy Forum offers monthly insights from academic experts on pressing strategy issues related to business, management, technology, and public policy. More in this series subscribe-icon Subscribe Share Socially responsible investing refers to an investment strategy aimed at both creating social change and […]