Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalized […]
Ways
Three Ways To Be Smarter About Your Sales Technology
Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. getty In a world focused on digital transformation, it’s high time sales teams expanded their toolsets beyond customer relationship management (CRM) systems. When they first arrived, CRMs were a […]
Cyber Criminals Find New Ways To Target Online Advertisers
Click Fraud Prevention Firm Polygraph Uses Insider Knowledge To Tackle New Fake Clicks Scam Targeting Online Advertisers BERLIN, April 19, 2022 (GLOBE NEWSWIRE) — A growing trend where online fraudsters monetise popular advertising keywords, using real clicks by unsuspecting website visitors, can now be tackled by insider knowledge sourced directly […]
5 ways to improve MSP marketing and sales
As a rule, businesses can’t expect to survive without a solid sales and marketing strategy. MSPs are no different. MSP marketing aims to generate interest in the company’s services through focused methods, investing in the proper channels and persistence. The MSP industry is expanding: Statista forecast the market to […]
4 Ways Managers Can Increase Flexibility Without Losing Productivity
If employees want the benefits of flexibility, they’ll also need to shoulder some of the responsibility that goes with it, like autonomous problem-solving and providing and checking for updates. However, that doesn’t mean setting them adrift in the storm. Managers are still responsible for making sure everyone is rowing to […]