The ideal way for marketing and sales to work together

Marketing and sales have different primary goals: marketing is about raising awareness of your brand, while sales is about converting that awareness into transactions and profit. Given these different objectives, sales and marketing can look a lot like squabbling siblings. I saw this firsthand when I came into my role […]

Managing a Panic Attack at Work

A panic attack, defined by the American Psychological Association as, “a sudden surge of overwhelming fear that comes without warning and without any obvious reason” can strike anyone at any time–even at work. The feelings and physical symptoms (such as shortness of breath and tightness in the chest) are very […]