Why 2022 is the yr of ‘relationship advertising’

The best way to have interaction with customers is thru real-time, hyper-personalised experiences, a brand new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Shopper Developments Index: Shopper Attitudes and Developments in Personalisation, Privateness, Messaging, Promoting and Model Loyalty’ signifies that buyers throughout the UK work […]

Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply Partner of the Year”

Already a Regional winner – and now having achieved Global Award acclaim – this Perion recognition reflects its successful business growth and the overall level of collaboration with Microsoft Advertising TEL AVIV & NEW YORK, April 28, 2022–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today […]

Amazon has a $31 billion a year advertising business

Amazon revealed Thursday just how big its advertising business has become. It generated $31.2 billion in revenue in 2021, with fourth-quarter sales rising 32%, according to the retailer’s fourth-quarter earnings statement. The disclosure follows years of Amazon investing in the advertising business and keeping details private. At that scale, it’s […]