Tennessee to rename advertising & PR school in major partnership

KNOXVILLE, Tenn. (WATE) — The University of Tennessee, Knoxville, and Knoxville-based advertising agency Tombras are teaming up to modernize and expand the school’s advertising and public relations department. The university announced Friday that the school will now be named the Tombras School of Advertising and Public Relations.

A press release says this change will make the school “the first named school of advertising and public relations among all land-grant institutions in the country.”

UT leaders say the name change will help the school double the number of Black, Indigenous, and people of color graduates entering into advertising and public relations jobs, a goal that state industry leaders are also seeking.

“When I meet with industry leaders across the state and beyond, the one thing companies tell me is that they need more diverse talent. They want their workforce to reflect the diversity of their consumers,” said Donde Plowman, chancellor of UT, Knoxville. “Investments like this one are a game-changer – not only for the students who will graduate from the Tombras School of Advertising and Public Relations, but for the people and communities across Tennessee who benefit when we are able to meet the needs of our industries.”