Top Dallas advertising firm is leaving Uptown for new digs in Deep Ellum

A new Deep Ellum office tower has filled up with a lease from a Dallas advertising firm.

TRG — formerly the Richards Group — is taking more than 100,000 square feet of offices in The Stack building on Commerce Street.

The move to the building just east of downtown comes months after the advertising firm’s longtime headquarters on North Central Expressway was sold to a group of investors.

TRG’s new office in Deep Ellum is less than half the size of its old headquarters tower in the Cityplace development north of downtown.

“TRG is a Dallas agency through and through, and we chose earlier this year to build on our successful refresh in 2021 by joining The Stack Deep Ellum,” TRG CEO Glenn Dady said in a statement. “The neighborhood’s energy and the excitement of the surrounding thriving businesses in the heart of the city we love make it the perfect place to continue growing creatively in a unique space that puts us at the forefront of the advertising landscape. We’re thrilled to move to our new home early next year.”

Developed by Houston-based Hines with Dallas’ Westdale Real Estate Investment and Management and investor Ivanhoé Cambridge, the Stack is a 16-story building at 2700 Commerce St. The lower floors of the building include retail and a parking garage.

“We are excited to announce that The Stack is 100% leased less than a year following its opening in May 2021,” Westdale president Joe Beard said in a statement. “The project’s connectivity-centric spaces coupled with an unmatched location in one of the city’s most authentic and energetic neighborhoods create a true community, and TRG will be a dynamic addition to the building and the area.”

Other office tenants in the new building include insurance firm Bestow Inc. and Hines.

The Stack has 15,000 square feet of ground floor retail space and more than 210,000 square feet of offices.

The building lured businesses with its location near downtown and deluxe tenant amenities including a fitness center and outdoor terrace on the 10th floor.

Robert Blount and Andy Leatherman of Jones Lang LaSalle negotiated the TRG lease with Altschuler + Co.

The Stack has an outdoor terrace on the 10th floor.

“We look forward to seeing TRG’s bright future unfold in this new space,” Hines senior managing director Ben Brewer said in a statement.

The 18-story Richards Group high-rise overlooking North Central Expressway in Uptown was purchased in January by a partnership of Dallas-based commercial property firm OliveMill Holdings, Hunt Realty Investments and New York-based Angelo Gordon.

Built in 2015, the 250,000-square-foot office building was constructed to house the headquarters of the Dallas advertising and marketing firm.

The advertising firm began cutting employees in 2020 after it lost major accounts due to controversial comments by founder Stan Richards, who has left the firm.

The Stack office building has an outdoor terrace on the 10th floor.
The Stack office building has an outdoor terrace on the 10th floor.(Hines )

https://www.dallasnews.com/business/real-estate/2022/03/25/top-dallas-advertising-firm-is-leaving-uptown-for-new-digs-in-deep-ellum/

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