Come one, come all, because Ulta Beauty’s 21 Days of Beauty sale is officially on its way. As one of the biggest savings events of the year, the beauty retailer will be offering slashed prices on must-have products from brands like Beautyblender, Anastasia Beverly Hills, and Tula — and that’s just the first day of the sale.
Mark your calendars, because the 21 Days of Beauty event officially runs from March 13 through April 2. Throughout the week, you’ll be able to nab 50 percent off a handful of beauty goodies to add to your collection — no code needed. But act fast, because there will be a refresh of new product sales to choose from every day, including a few surprise steals that will be announced day-of.
Why wait to check out what’s in store during this highly coveted sale? We’re breaking down every beauty item you can grab during this savings event. Take a look at them out below, and make sure to check back daily for surprise products that’ll be announced, too.
Week One Deals
Sunday, March 13
Kicking off the event is a trio of products that you can grab for half off. To define your brows, use the Anastasia Beverly Hills Brow Wiz Ultra-Slim Pencil for hair-like strokes and a natural-looking finish. Makeup lovers will also love the blending and buffing abilities of the original Best of Beauty-winning Beautyblender. Before you apply any makeup, though, make sure you put on a layer of Tula’s Protect + Glow Sunscreen for broad-spectrum SPF 30 UV protection.
Monday, March 14
Good news: You can grab Smashbox’s beloved Original Photo Finish Smooth & Blur Primer, along with the rest of the brand’s impressive line of makeup primes, for half of its price. Skin care fans will also be excited to know that Peach and Lily has not one but two of its high-performing products on sale during this day. The brand’s Matcha Pudding Antioxidant Cream is a calming, moisturizing must-have for dry or sensitive skin types, thanks to the addition of antioxidant-rich green tea extract in its formula. If post-acne dark spots are one of your skin-care concerns, you can plop on the Transparen-C Pro Spot Treatment, which is infused with brightening vitamin C to even out your complexion.
Tuesday, March 15
Treat yourself to two skin-enhancing Korean beauty favorites from Cosrx. Both products contain snail mucin, which is known for its firming and hydration-boosting abilities. The Advanced Snail 96 Mucin Power Essence utilizes this snail-derived ingredient, along with amino acids and sodium hyaluronate (a derivate of hydrating hyaluronic acid) to plump and soften skin. For an added dose of a snail mucin-powered moisture surge, make sure to grab a jar of the Advanced Snail 92 All In One Cream, too.
Wednesday, March 16
StriVectin’s Super-C Retinol Brighten & Correct Vitamin C Serum fuses the power of two impressive active ingredients, vitamin C and retinol, to firm and brighten your complexion with one lightweight serum. Fans of luxury skin-care brand Elemis will be delighted to find that the brand’s intensively hydrating Pro-Collagen Marine Cream, a follow-up to its Best of Beauty-winning cleansing balm, is also part of the savings event.
Thursday, March 17
Makeup lovers, this day is for you. You’ll be able to grab the lip-conditioning Maracuja Juicy Lip from Tarte, a slippery high-shine balm that contains moisturizing maracuja oil to act as your lip balm, gloss, color, and treatment all at once. To enhance your eye look with a sharp-as-knives winged liner, grab the fine-pointed KVD Beauty Tattoo Liner.
Friday, March 18
Think your skin is due for some firming R&R? It Cosmetics’s Confidence In a Cream will do just the trick with its elasticity-boosting fusion of collagen and peptides. While you’re at it, you can address hyperpigmentation and dark spots with the help of the brightening, niacinamide-infused PowerBright Dark Spot Serum from Dermalogica.
Saturday, March 19
During this sale, you can spot Lancôme’s iconic Idôle Eau de Parfum, a beloved scent known for its true-floral mix of rose, jasmine, and vanilla. The fan-favorite brand Clinique is also slashing the price of its Dramatically Different Moisturizing Lotion+, a hyaluronic acid-based moisturizer that’ll leave your skin feeling hydrated and velvety-smooth.
Week Two Deals
Sunday, March 20
Want a glossy lip without any glitter? Then swipe on the Buxom Full-On Plumping Lip Cream, a shimmer-free lip gloss that’ll give your lips a high-shine finish while treating them to hydrating hyaluronic acid. To give your skin some much-needed moisture, you can slather on Josie Maran’s Whipped Argan Oil Face Butter, which, as its name suggests, is infused with moisturizing argan oil.
Monday, March 21
For dagger-sharp brows with a no-budge hold, define and shape them with the Urban Decay Brow Blade Waterproof Eyebrow Pencil & Ink Stain. If you’ve got peach fuzz you’d like to address, don’t grab just any dermaplaning device. Instead, shave off any unwanted facial hair with the DermaFlash Mini Precision Peach-Fuzz Removal Device, which is a travel-size version of its original Allure-approved sonic dermaplaning tool.
Tuesday, March 22
First Aid Beauty’s Hello FAB Coconut Water Cream may be rich in moisture-retaining ingredients like coconut water, but it feels so lightweight on skin that even oily skin types can slather it on without a greasy film left behind.
Wednesday, March 23
We love a liquid lipstick, especially if it’s Jaclyn Cosmetics’s Poutspoken Liquid Lipstick, which has a matte finish that won’t budge or weigh down your lips. For a doe-eyed look, swipe the Grande Cosmetics’ GrandeFanatic Fanning & Curling Mascara for subtly thicker and longer lashes.
Thursday, March 24
On this day, you can grab an entire Estée Lauder set for less than $20, which includes some of the brand’s top-performing products like the Allure Readers’ Choice-winning Advanced Night Repair Serum. On this skin-focused day of sales, you can also spot Murad’s Oil and Pore Control Mattifier, a broad-spectrum SPF 45 sunscreen that mattifies oily complexions better than an oil blotter.
Friday, March 25
Before you get to your complexion-boosting makeup products, make sure you create a smooth base on your skin with the fine-line-filling La Base Pro Oil-Free Longwear Makeup Primer from Lancôme. To tackle dullness, treat your skin to a few pumps of the Clarins Double Serum, which is infused with radiance-boosting turmeric to bring your inner glow to the surface.
Saturday, March 26
Say bye-bye to cakiness with It Cosmetics’s CC+ Cream Illumination, a lightweight CC cream that evens out your complexion like a lightweight foundation would, while guarding your skin from sun rays with broad-spectrum SPF 50. If you’d rather use a brush instead of getting your fingers messy, don’t forget to also grab the fluffy-yet-dense Airbrush Blurring Foundation Brush #101, which also so happens to be an Ulta Beauty-exclusive product from the brand.
Week Three Deals
Sunday, March 27
The final week of savings is kicking off with not two but three deals to choose from. Lovers of winged liners and tear-jerking movies alike will appreciate the budge-free hold of Stila’s All Day Waterproof Liquid Eyeliner. BareMinerals is also joining the sale by slashing the prices of all of the brand’s loose and pressed powders, including the original best-selling Loose Mineral Veil Powder to set makeup without a flashback-inducing white cast.
As for skin-care products, you can spot a jar of Philosophy’s highly-praised Hope In a Jar Moisturizer, which is infused with hyaluronic acid to hydrate skin and glycolic acid to brighten your complexion and address fine lines.
Monday, March 28
Two products from Peter Thomas Roth’s Water Drench line are here to help you manifest your smoothest, softest complexion yet. The Water Drench Hyaluronic Cloud Serum provides a hefty dose of hyaluronic acid to hydrate and plump skin. Meanwhile, the Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer also utilizes the popular acid, along with ceramides, to intensely moisturize without leaving a greasy feel. You can also show your under eyes some love with Skyn Iceland’s Hydro Cool Firming Eye Gels, which contain antioxidant coenzyme Q10 to firm sagging skin.
Tuesday, March 29
Dewy skin fans, make sure you grab Urban Decay’s Hydromaniac Glowy Tinted Hydrator, a lightweight foundation that’ll even your skin tone while boosting moisture levels with marula oil. This isn’t the only sale for the day: Keep your eyes on the lookout for GlamGlow’s Bright Essence Mask Set, which has yet to be released.
Wednesday, March 30
Juice Beauty is joining the saving bonanza with two of the brand’s wrinkle-targeting serums. As its name suggests, The Stem Cellular Retinol Overnight Serum contains retinol to address fine lines and wrinkles while you snooze. During the day, you can slather on the Stem Cellular Booster Serum, which contains grapeseed and jojoba oils to moisturize and plump skin for a more youthful look.
Thursday, March 31
Two legendary brands for half off? Sign us up. MAC’s Studio Radiance Face and Body Sheer Foundation is great for creating a lightweight, dewy look. Kylie Cosmetics is also joining the sale with 50 percent off its entire line of matte lip kits for a kissable finish that won’t smear or fade.
Friday, April 1
Effortlessly fluffy brows are just a swipe away when you use Benefit Cosmetics’ Gimme Brow+ Tinted Volumizing Eyebrow Gel, which comes in 10 different shades to choose from. To make your complexion radiate to the moon, while addressing concerns like fine lines and acne, you can swipe the exfoliating alpha hydroxy acid-powered Exuviance Performance Peel AP25 to cover all of your bases.
Saturday, April 2
Dramatic lashes that could rival falsies are just a few swipes away when using the volumizing Maneater Mascara from Tarte. For a bronzed finish to your skin without exposing yourself to harmful UV rays, use the St. Tropez Self Tan Purity Bronzing Water Face Mist. For the grand finale to this incredible sale, Bobbi Brown is slashing its price of the Vitamin Enriched Face Base, which, as the name suggests, is a face primer that’s infused with free-radical-targeting vitamins C, B, and E, along with hydrating hyaluronic acid and moisture-retaining shea butter.
Whew — that was a lot, but that’s not all you have to look forward to. Make sure you bookmark this page and check out Ulta Beauty’s daily slew of deals (including a few surprises) at ulta.com/21days. Remember, you only have 24 hours to shop each deal, so keep refreshing your page to unlock new sales every day from March 13 through April 2.