United States Home Care Markets Report 2022: Key Trends, Competitive Landscape, Retailing Developments, What’s Next? – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Home Care in the US” report has been added to ResearchAndMarkets.com’s offering.

This Home Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

The home care industry in the US saw consumer sales soften in 2021, even with rising prices and inflation, as some consumers still had supplies in stock from 2020, and did not have to restock as often.

While cleaning habits remained higher than 2019, consumer behaviour started going back to pre-pandemic levels sooner than expected, even with consumers continuing to work from home, as vaccines became widely available.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

EXECUTIVE SUMMARY

  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What’s next for home care?

MARKET INDICATORS

MARKET DATA

SOURCES

LAUNDRY CARE IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Premiumisation pushes growth in laundry care in a developed market
  • Scent booster booms as consumers’ interest in scent peaks
  • E-commerce continues to penetrate laundry care categories

PROSPECTS AND OPPORTUNITIES

  • Sustainability in laundry care becoming a priority for all players and will push growth for sustainable brands
  • Sanitising claims to push innovation and new categories
  • Powder detergents set for extinction as private label offers frugal alternatives in liquid and tablet formats

CATEGORY INDICATORS

CATEGORY DATA

DISHWASHING IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Dishwashing declines in 2021 as eating out and food delivery increase
  • Hand dishwashing declines as dishwashing tablets continues to gain share
  • Private label enters the sustainable space with EPA Safer Choice dishwashing pods

PROSPECTS AND OPPORTUNITIES

  • Home delivery and reopening of restaurants to disrupt eating at home habits and dishwashing
  • Education on water efficacy of dishwashers versus hand dishwashing could further drive sustainability
  • Dishwasher growth to positively impact sales of dishwashing tablets

CATEGORY INDICATORS

SURFACE CARE IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Surface care retail sales fall in 2021, as they cannot maintain historic 2020 levels
  • Demand for impregnated wet wipes softens, but they remain popular
  • Consumers return to brands as they become available

PROSPECTS AND OPPORTUNITIES

  • Sustainability and antibacterial claims present an opportunity for impregnated wet wipes
  • Consumption to stay above the pre-pandemic level as consumers deepen labelling and ingredient scrutiny
  • Specialised surface cleaners to lose share against multipurpose options

BLEACH IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for bleach declines, but value sales remain above pre-COVID-19 levels
  • Clorox continues to dominate the category and gains share despite drop in sales
  • Private label lines lose value share against Clorox due to brand recognition

PROSPECTS AND OPPORTUNITIES

  • Hypochlorous acid as a sustainable alternative to bleach
  • Return to pre-COVID-19 decline expected in the forecast period
  • Consumers more likely to prefer more gentle disinfectant products

TOILET CARE IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Toilet care demand softens as COVID-19 restrictions are lifted
  • Clorox holds onto its share and continues to lead toilet care

PROSPECTS AND OPPORTUNITIES

  • Efficacy to define the future of sustainable products in toilet care
  • Bidets and smart toilets offer opportunities for specialised cleaning solutions
  • Forecast period will show low yet stable growth as it battles with other products

POLISHES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Floor polish continues to decline as floor surfaces and devices evolve
  • E-commerce growth in polishes driven by product availability
  • SC Johnson remains the leader in the category, while sustainable options start to rise

PROSPECTS AND OPPORTUNITIES

  • Furniture polish set to continue its sales decline as furniture materials change
  • Growth in shoe polish to be affected by extended working from home and fashion trends
  • Overall polishes set to decline throughout the forecast period

AIR CARE IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Continued home seclusion and wellness trend push growth in the category
  • Air care innovation on a mission to fight olfactory fatigue
  • Bath & Body Works and Yankee Candle remain US consumers’ preferred brands in air care

PROSPECTS AND OPPORTUNITIES

  • Healthy growth expected for air care in the forecast period as it caters to consumers’ lifestyles
  • Smart devices to define innovation in electric air fresheners
  • Consumer preference for natural ingredients reaching air care

HOME INSECTICIDES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home insecticides grows as extended home seclusion leads to home renovation
  • Spray/aerosol remains the preferred insecticides format among US consumers
  • SC Johnson maintains its dominance with Raid

PROSPECTS AND OPPORTUNITIES

  • Only marginal volume growth expected for home insecticides in the forecast period
  • Sustainability could help drive demand
  • Insecticide baits to continue to lose popularity against spray/aerosol insecticides

For more information about this report visit https://www.researchandmarkets.com/r/3g3smz

https://www.businesswire.com/news/home/20220511005808/en/United-States-Home-Care-Markets-Report-2022-Key-Trends-Competitive-Landscape-Retailing-Developments-Whats-Next—ResearchAndMarkets.com

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