Walgreens Names Heads of Marketing, Merchandising and Product

Walgreens Boots Alliance Inc. has named three senior executives to the customer division of its Walgreens brand to support the company’s push into health and well-being services.

Linh Peters, Walgreens’ new chief marketing officer



Photo:

Linh Peters

Linh Peters, the former global chief marketing officer of Calvin Klein, was named chief marketing officer; Luke Rauch was promoted to chief merchandising officer from chief of staff to Walgreens Boots Alliance CEO Rosalind “Roz” Brewer; and Walmart e-commerce executive Bala Visalatha was hired as the drugstore chain’s first chief product officer.

Walgreens is pursuing an expansion into the healthcare business, a strategy that last year saw the company take a majority stake in home-health benefits manager CareCentrix and a controlling stake in primary-care network VillageMD. Walgreens plans to open doctors’ offices at 600 or more of its locations by 2025.

The new executives, who were also named senior vice presidents, will start in their new roles this month and report to Tracey Brown, who joined the company last November as Walgreens’ first president of retail products as well as its first chief customer officer.

Ms. Brown said the trio will help design products and services across the Walgreens business, evaluate which products and services will work best in which Walgreens locations and for which customer groups, and market the expanded healthcare offering.

New marketing chief Ms. Peters takes over the role from Patrick McLean, who left the company at the beginning of the year. Ms. Peters last December resigned from Calvin Klein after just over a year at the fashion company. She previously held loyalty and marketing posts at Starbucks, Best Buy, Target and Ulta Beauty.

Mr. Rauch, Walgreens’ new chief merchandising officer, has worked at the Illinois-based company for more than six years. He was group vice president for customer experience and general manager of the company’s owned-brands division before being named chief of staff to Ms. Brewer last May.

Mr. Visalatha, the inaugural product chief, worked for more than a decade on e-commerce and membership strategy at Walmart.

Ms. Peters’ knowledge of membership programs will be critical to her new role, Ms. Brown said. The company said its myWalgreens membership program had 96 million members as of Feb. 28.

“You can’t get to true behavior change without connection and without trust,” Ms. Brown said. “The concepts and the principles around membership and loyalty absolutely transfer to connection and community.”

Write to Katie Deighton at [email protected]

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https://www.wsj.com/articles/walgreens-names-heads-of-marketing-merchandising-and-product-11651669203

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